The best marketers in the world understand one simple concept; selling a product or service and generating sales is all about playing the mind game. It’s about understanding how human psychology works and then using this information to emotionally connect with potential in such a way that generates a sale. It’s hard work until you know what you’re looking for.
Fortunately, there are some key things to remember. In today’s guide, we’re going to talk you through six emotional and psychological triggers you can implement into your own marketing content that can help boost your sales ratings and secure more customers.
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Basic Human Nature
Human nature comes down to two basic states of mind. Avoiding pain and acquiring pleasure. These are the two basic human nature elements you’ll need to tap into. Think of a standard Nike sports advert. Yes, there’s a pain in sports. A marathon runner will run 26.3 miles, and it will hurt like hell, but the pleasure of completing the event far outweighs the cons.
Implementing this kind of pain/pleasure story into your own content makes your content far more relatable to the human psyche.
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Connect to Human Stories
You should already know that stories are the best way to connect with people in marketing, so tell a story in what you do. Why do you animal adoption campaigns will create names and stories for the animals in their ads? Because people can see a start and a middle, and want to be part of the end. Your product or service is the end of their story. Their happily-ever-after.
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Curiosity Made the Sale
If you’re creating something that someone can’t help but click on, you’ve already grabbed their attention. Invoking curiosity is one of the hardest triggers to create, especially since we live in a world full of clickbait and ‘trash’ media, but invoking subtle curiosity through compelling headlines and subject lines in your emails is a great way to get your content in front of your audience.
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The Easier, the Better
While the human brain can do amazing and complex things, most of the time it’s just trying to do whatever it can in the simplest, easiest way possible. This is why so many weight loss plans offer a change in just three weeks, or you can change your life here in just three simple steps. Sell your product simply and quickly. Don’t make things too complicated.
Don’t forget; you can make life easy for you as well by using software or services like a B2B lead generation agency that can help you harvest and gain potential leads without any of the traditional hassles.
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Novelty
Perhaps one of the biggest selling triggers in the world, the human brain is wired to detect and find interest in new things. Good new things mean more dopamine. That’s why Apple releases a new phone every year, even though the differences in the models are tiny, as do car manufacturers. Novelty is everything.
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The Reason Why
Read this article, and you can make £1,000. Sound good? Makes you want to click? Of course, because I’m giving you the reason why. Want to sell your product? Simply give people the reason they should buy it. Want this coat? It will make you look amazing, stay warm, protect you from the rain. Whatever the reason, use this as a selling point.
Summary
This is just a handful of the best emotional triggers that your audiences and target markets will resonate with. Get creative with your approaches, and you’ll be amazed at what this does to your sales line.
