Technology has changed the world in many ways. The world is going further and further in the tech world. Many low-technology systems and devices will, if not have, been deemed old-school. The same technologies have turned around and become the cool things in the present.
If you look into the music world, most people were so fascinated with the digitization of music, but lately, some people have reverted the idea to want to play music on vinyl records. You can check other tactics when you visit a legitimate essay writing service for more information.
The same idea trickles down to the marketing world. There exist many techniques that are considered old-school. They have generated leads and sprung to be the talk of the town in the recent past. Their stance after they have got passed by time has made them stand out.
One of the best tactics in old-school marketing is the use of Direct Mail.
I was having an enormous amount of copyrighting and mail sales over 25 years ago for multiple products. It is when my experience with Direct mail began. In one decade, the amount of marketing collateral, direct mail letters, and brochures that passed through my hands helped create close to $100 million in business language.
When you think of direct mail, these fundamental three things will pop up;
- List: the kind you select is vital. The choice of the catalog you have will adversely affect the impact of what you do.
- Headline: it is the first thing that someone sees when they open a direct mail or a letter.
- Cover and outside of your mailing piece: they range from the choice of fonts, a direct print on an envelope, usage of a teaser, stamps that are either live or metered.
Getting the correct and right list
The most vital element of a successful campaign of great mail is how to get the right listicle. Most businesses will not dwell on the hassle of sending thousands of pieces of mails. If you are not sending out the emails in bulk, you are likely to use carrier routes. Sending tens of thousands of mails is something most small businesses would not think of or even do.
With the rise of technology, marketing through email has been made easy. It is also evident in social media ads and pay-per-click. Most companies have since done away with direct mailing leaving it to businesses like hyper geographic and retail establishments.
A business client based in California who is also my friend not only owns but also operates about four automotive stores for repairs. Through the use of direct mail postcards, often sent to the locals, is one of their primary tactics of generating money in their millions annually.
The kind of list that this client uses is the carrier route. It means the mail goes direct tom to the homes of the locals that the postman does deliveries. It is one of the best, if not the least expensive manner of handling it. The list has discriminative features as well since it reaches everybody that’s on it.
For my client, the courier route enables him to get to his target audience that lies in the vicinity of the repair shops. Doing this has made her generate call volume and also boost the visitation by car owners to have their toys repaired in the shops.
In this case, if you have invested in a hyper business, carrier routes may work for you. If you are rooting for something that is more targeted, you can try the following;
- A hotlist with targets. You can send a mailer to individuals in a list that you have set up together.
- You can buy a list from a third-party broker. You can find list brokers together with information source providers online to buy. The most common ones in the market are List Giant or Hoovers.
Have your key audience in mind when wanting to save effort in direct mailing.