SEO algorithms are always evolving, and in order to keep your website relevant, you have to stay on top of those changes. It’s not just about how you market your business; it’s a delicate balance of onsite and offsite features.
Yes, optimizing your website to make it more visible to search engines can be a hassle. Since the formulas change frequently, what worked when you first set up your online business might not be appropriate today.
The key is to focus on making sure your site is always incorporating both onsite and offsite SEO features. They’re both equally important since, without a balance of the two, your website won’t be as visible to potential consumers.
What’s Onsite SEO, Anyway?
As the term implies, onsite SEO is comprised of the things you do to your site directly to optimize it. As you load pictures and text, for instance, you’ll be paying attention to how each feature is “read” by a search engine.
When the algorithm checks off a specific characteristic on your site, it moves you up in the rankings. The more “boxes” you can get checked off, the higher your ranking is when someone queries keywords that match your business.
Consider these elements as you post information or design your website:
- The content you post and how relevant it is to the industry you’re in
- The keywords you use in your content, headings, and titles
- The graphics you post and how they affect the site’s loading speed
- Any inbound and outbound links you include
- The alt tags you apply to your images
Never rush a post you’re making. Of course, it’s a priority to provide timely content and updates on your site. However, by paying attention to these features as you design your next post, you’ll have quality content that boosts your ratings.
Balancing Onsite SEO with Offsite SEO
Onsite optimization is up to you to capitalize on the benefits. Offsite SEO, on the other hand, is a little different.
This type of optimization occurs when your site is so helpful that other people consider you to be an expert on the content. When they hyperlink a concept to your site as the authority figure, it significantly increases your search engine rankings.
Part of this will happen organically as your site gains traction and visibility. To speed the process along, you can find the best link building service to help you.
A link building service will work with you to teach you how to produce content that makes people want to share it on their sites, too. The service will analyze the markets and let you know where you stand in relation to your competitors. Together, you’ll come up with a plan to increase your reputation and influence on your target market.
You can also reach out to bloggers in your industry and suggest guest blogging for each other. You’ll link back to their website, and they’ll do the same for you.
Offsite SEO also includes your social media presence. Which platforms are you on actively? Are you posting tweets and feeds regularly? The more you post and share your voice and logo, the more comfortable people will be with your brand.
Online and Offline SEO Are Essential Tools
Your body needs water and healthy, nutritious food to thrive. You can’t survive for long without both, yet, focusing on one without the other doesn’t work.
The same concept applies to online and offline SEO. They each belong in your website’s optimization strategy. With a balance of both, you’ll gain rankings on the search engine results and reach your target audience.