Melbourne, the capital of Victoria, was ranked 15th in the index ranking cities on five critical dimensions: human capital, business activity information exchange, political engagement, and cultural experience. Businesses need a strong digital presence to thrive in this city.
With SEO marketing in Melbourne, every business can establish an internet presence to attract potential customers. If you want your website to appear at the top of the search results page, search engine optimization (SEO) is the way to go. But make sure you don’t make these SEO marketing mistakes.
Not Setting Clear SEO Goals
If you want SEO marketing strategies to work, you need to set clear goals and work towards them. Many companies make the mistake of running campaigns without setting any clear goal. They believe that by investing in SEO, the traffic to their website will increase, which will increase sales. This approach is wrong.
For the SEO tactics to pay off, you need to set clear goals like more organic leads, better quality traffic, or increased visibility of your website.
For example, if your website has 10,000 visitors and only 1% buy from you, there is something wrong. Either the traffic you are attracting is of the wrong type, or your website is not adequately optimized for conversions.
Overlooking Mobile Traffic
As per 2017 data, Australia had around 18.6 million smartphone users, which is expected to reach 21.5 million by 2025. It has an 80% smartphone penetration rate which is relatively high in comparison to other countries. This implies that a large number of Australians access the internet through their smartphones.
Google states that around 50% of internet traffic comes from mobile devices, and hence search engines favor mobile-friendly websites. Many businesses tend to ignore mobile traffic and lose several business opportunities to their competitors.
When you partner with a leading agency offering SEO marketing in Melbourne, you can make your website mobile-friendly. Here, you need to ensure the page layout adjusts as per screen size and the loading time is less than 3 seconds. If you want to increase organic traffic to your website, don’t ignore mobile friendliness.
Dismissing the Importance of Search Intent
As per recent statistics, the population of Melbourne city is around 5,061,439. Every resident of the city surfing the Internet would have different search intent. Google gives importance to the search intent and displays the search results accordingly.
For example, if a user types digital marketing, Google understands the user is looking for information about digital marketing and shows internet resources accordingly.
If the user types “digital marketing services,” Google understands the user is looking for digital marketing agencies and will list Melbourne’s top digital marketing agencies. The content on your website should satisfy the user’s search intent; only then will Google display your website in search results.
Stick to Age-Old SEO Strategies
According to recent data, Australia has around 20.32 million internet users, and 89% of the population has an active internet connection. Search engines continually update their algorithms to provide a better user experience. The changes implemented by search engines make some SEO strategies obsolete.
The SEO landscape has evolved a lot in the past decade, and you need to update your knowledge to craft new strategies. Some marketers make the mistake of implementing age-old strategies. Here are some SEO strategies that have become outdated and yield no results.
- Keyword abuse- some SEO experts ignore keyword density, keywords relevance, and stuff keywords, hoping to put the website in the top place. This strategy can backfire and overshadow all the good SEO tactics you have implemented.
- Writing for robots- Many SEO experts create content for robots, whereas the actual consumers of the content are real people. The search engine can differentiate between natural and unnatural writing and strikes down websites with unnatural writing.
Ignoring The Importance of Social Media Platforms.
According to 2022 data, 20.5 million Australians use social media. It means 79.9% of the total Australian population has social media accounts. The report states that Facebook has around 16 million unique users every month, followed by YouTube, which has 15 million active users.
Your SEO plan is incomplete and poised to fail if you ignore social media platforms. According to experts, social media affects your ranking directly and can drive massive organic traffic to your website.
When you post quality, helpful, and relevant material on your social media account, your followers become your advocates and encourage their friends and family to visit your website.
The Internet is a gold mine of business opportunities that can be tapped with the right SEO strategies. Don’t hesitate to spend on professional SEO services, as they can make a huge difference in your sales volumes and revenues.