Managing a diverse list of email addresses and marketing leads can start to feel like a burdensome uphill battle as your collection of contacts expands into the thousands. How can you possibly keep up with all of those people and companies? Ironically, the exact success that you had initially hoped for could wind up being the most stressful aspect of adjusting to your workload; you want lots of business, but the more business you get, the more difficult your job becomes. This unavoidable conundrum can only be solved by upgrading your tool kit to allow for the simplification, automation, and consolidation of essential management processes. More specifically, here are 4 highly effective strategies you can use to make managing complex email marketing & lead management campaigns a breeze:
4 Effective strategies for Lead management & Email Marketing
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#1. Link and Sync Your Marketing and Email Management Tools
Even the largest list can become easy to manage if you’re using the right software. However, every marketer eventually runs into the predicament of having to switch back and forth between software interfaces and account dashboards, manually transferring data between platforms in a way that slows down your productivity. Syncing your tools and bringing them together in a centralized dashboard is the best way to eliminate this hassle. For example, PieSync published on a guide on how you can keep an email management tool like Microsoft Outlook fully synced with leading marketing tools like HubSpot. PieSync makes it possible to sync data between more than 190 of the world’s top marketing tools, so it’s one of the most commonly used enterprise solutions for managing numerous online interfaces within a single cloud-based dashboard.
#2. Understand Demographics
Understanding how demographics can be analyzed and approached in the context of a marketing campaign will help you use the sorting features within your list and lead management tools. Essentially, you’ll have a better overall ability to target specific audiences and conduct advanced re-targeting techniques, which brings us to our next point.
#3. Use Re-Targeting to Gradually Improve Results
Re-targeting is the practice of targeting audiences that have already shown some promise in previous campaign. This is a method that can’t be used initially, but one which becomes an increasingly available and effective strategy as you collect more analytical data throughout the campaign. In laymen’s terms, you’re trying to find patterns within the demographics and interests of your customer base and then appeal to those niches or trends further to build up previous success and focus on groups that have been proven to convert well.
#4. Outsource Tasks to Scale Up
No matter what kind of tool you’re using, there will come a time when you have too many emails and inquiries to respond to within the course of a day. You can use auto-responders to lighten the load, but to provide actual support and engage in lead generation with multiple prospects simultaneously, you’ll need a helping hand or two. Eventually, once your duties become more than what one person can handle, it might make sense to hire a virtual assistant or partner with a lead generation firm that only gets paid when they generate leads.
List Management Doesn’t Have to Be Difficult
Starting at a list of 10,000 emails and 1,000 potential leads can have you feeling like you don’t know where to start. Fortunately, you won’t necessarily need to panic into paying for the management services of a professional if you’ll just take the time to implement the 4 tips given above.