As per a survey by third door media, about 80% of sellers are going to step up their Amazon advertising game in 2019. This also means that to sustain this fierce marketplace, you need to take your advertising to the next level. The best part about marketing on Amazon is you need to have an array of tactics to try and test before implementing the ones best suited.
Here are advertising tips that will help to get more traction from your ad campaigns.
Create brand awareness with Amazon’s Sponsored Brands
According to a survey by Cowen and Co, 18% of Amazon sponsored brands are purchased by the customers as they appear above the amazon search results. Sponsored brands help advertisers build awareness to market multiple products.
To use sponsored brands for Amazon, you need to use relevant keywords, custom headline, logo, and ASINs. Along with that, use sponsored products to improve the click-through rate of both your storefront and your products.
Flexible advertising cost of sales (ACoS) goal
It goes without a saying that, the lower the ACoS, the better. However, is that invariably what you must be aiming for? ACoS is your ad spend to revenue. For auto campaigns, ACoS is at the cluster level, except for manual , you get your ACoS on a product level. Usually, the preferred campaigning model is ‘minimum spending and maximum results.’ Lower expenditure is vouched by most of the Amazon sellers. However, each campaign must have a goal reckoning on whether or not ‘you’re manufacturing a product, liquidating a product, or making an attempt to come up with current profits.
Setting you ACoS goals right
You should lower decrease the advertising costs as shoppers will easily find them. Use ACoS for gaining traction for the products which are aren’t selling much. Along with that, you can use AI-enabled automated campaigns to explore options and bid on relevant search queries.
Roll your sleeves up for Amazon advertising
Amazon advertising, if used correctly, will prove to be a boon to your business. It may take some time to see the campaign results, but I assure you that you’ll bear the fruit of your labor. Use advertising caps to regulate your ad spend so that you don’t end up paying more than required. Happy advertising!
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.