Instagram is one of the world’s most popular social media platforms, so it should come as no surprise that businesses that want to drive more traffic to their sites are turning to this social media giant for support. There are right ways and wrong ways to approach Instagram marketing, though. Read on to find out about five dos and don’ts of Instagram marketing in 2020 to learn more.
1. Don’t Go It Alone
Unless they’re social media gurus, most business owners don’t actually know what it takes to engage Instagram users and build a following, however, a good Instagram manager could help in this regards. That’s why it’s always wise to engage a digital marketing agency like Appiloque. Digital and social media marketing experts have a thorough understanding of current trends and user psychology, so they’re able to advance ROI-driven campaigns on behalf of their clients and help them avoid common pitfalls.
2. Do Use Shoppable Tags
Shoppable tags are a specialized form of advertising designed specifically for Instagram. They allow businesses to sell products through the app. When users view posts with shoppable tags, they’ll be offered information about the product and its pricing without having to leave the platform, increasing the chances that they will make a purchase.
3. Don’t Go Off-Brand
Instagram is a great platform for building brand loyalty, but it’s easy to get sidetracked. Just about every successful business has an established brand voice and identity, and it’s important that this identity be just as visible on Instagram as on the company’s website and its other social media accounts. While it’s important to post consistently, it’s equally important to ensure that every visual post showcases the business’s brand and unique voice. Staying on-brand helps to drive customer conversions and build loyalty, so keep the company’s values, mission, and aesthetic in mind when creating new posts and responding to user comments.
4. Do Work With Influencers
Instagram influences are users who have already curated their online presence and created a devoted following on the platform. Working with the right influencers can dramatically increase brand visibility and create more organic engagements, but only if the influencers offer credibility and stay on-brand. Business owners can’t just pay any popular Instagram user to help draw more attention to their posts, products, or services. They need to find influencers or micro-influencers who can reach their target audiences. Instagram marketing is all about authenticity, so try to build a relationship with influencers and followers instead of trying to buy street creds.
5. Don’t Forget to Measure ROI
Business owners starting new Instagram marketing campaigns should have clear, measurable goals that allow them to track performance. While social media marketing is never just about generating more direct sales, it’s important to ensure that a new campaign is providing a good return on investment (ROI). Don’t forget about the initial goals, and don’t forget to track progress using appropriate metrics.
The Bottom Line
Instagram marketing is a highly specialized field that requires not just experience, technological expertise, and an understanding of consumer psychology, but also the ability to network with successful influencers and accurately track important data metrics. The easiest way for business owners to get started is to work with a digital marketing agency that focuses on ROI-driven social media marketing campaigns. Get in touch with a digital marketing professional to discuss goals and request a quote.
