Are you struggling to keep your business’ doors open, pay your employees, and still put food on your table? Do you wonder why your competition is doing so well but you can barely seem to make ends meet?
Your competition has likely poured a lot of time, money, and effort into researching the best ways to make their business profitable and they probably aren’t going to share those secrets with you. Growing your company takes time – but luckily, we have the top 4 tips to help accelerate the growth of your business.
Keep reading to learn not only how to grow your business, but to do so quickly!
Consider Your Options
You probably don’t want to hear this, but sometimes an area just isn’t ready for the product or service that you’re offering. Basically, your business could be struggling because you’re ahead of your time and your local market isn’t quite the ideal target.
If this happens to be the case – and that’s a big if – you might consider shutting down, rebranding, or selling your business. Before you do make any hasty moves, consider looking at online businesses for sale.
Don’t shut this idea down too soon (we know you’re thinking that you’ll pass on this idea)!
When you buy an online business, you are buying a company that is already profitable, has a marketing strategy, and loyal consumers. This means that you may be able to get away with doing very little work for a handsome reward which puts more capital into your pockets for operating your own business.
Aside from this, you are buying a customer base that you can market to. If the online business you purchase is within your niche, you may be able to open the door for national or worldwide expansion with proper marketing techniques.
You can choose to model your original company after your recently purchased online business or you can pick and choose which ideas work best for your brand. The choice is yours, but having open access to an online business that makes money may give you a few ideas of what aspects need to change in order to quickly grow your initial business.
Use Software Wisely
When you started your business, you may have gone overboard with purchasing various types of software. Oppositely, you may have chosen to keep your technology use to a minimum because you’re used to keeping your own records.
Unfortunately, both of these extremes can cost you money – having too much software can become convoluted, confusing, and make training new employees a nightmare. Only using a point of sale system or keeping paper receipts can make bookkeeping a pain and cause accounting costs to skyrocket. Invoicing is another hectic task in bookkeeping but you could save time and money using free invoice template.
If either of these descriptions fit your software use – or even if they don’t – you should consider using a Power App consulting service. By letting a professional take a look at how your business uses software, you can learn which programs are the perfect fit for your business, the best way to use those programs, and how you can simplify your bookkeeping/accounting processes.
Instead of having a ton of business-related programs or having none at all, a consultant can help find the combination of software that will help your business grow and be easier to run, allowing you to focus on the most important aspect: your customers!
Help People Contact You
Yes, you should use a marketing strategy that allows you to reach out to people and help them discover you. However, you should also make it as easy as possible for new customers to contact you with any questions, concerns, or comments.
While you might think that having your email or physical address, Second phone line for business, and social media pages is enough for people to reach out, it’s not. Each of these options requires more work from a customer – oftentimes work that they’re not willing to do. This can lead to the loss of business for no other reason than they perceive you as being ‘difficult to contact’.
In addition to listing your email/physical addresses, phone numbers, and social media pages, be sure to have an easy-to-complete and professional contact form. A contact form can help people contact you, regardless of the time without interrupting your personal life. You may also choose to have the potential customer’s information automatically sent to the most qualified person to answer which can help save the time that would be otherwise spent sorting and forwarding emails.
Implement a Strong Marketing Strategy
Every business wants a strong and effective marketing strategy that doesn’t cost an arm and a leg, gets results, and won’t require too much extra time. That’s a long list of requirements that don’t usually go together. Typically, it’s a “pick two” scenario: you can get results by spending money or spending time but choosing to spend neither won’t help you at all.
In order to accelerate the growth of your business, you can choose to spend hours upon hours researching the best SEO practices, making your user experience great, creating informative content, and sharing posts regularly on social media.
Oppositely, you can choose to spend a bit of money and let a professional (or even an experienced freelancer) do these tasks for you, creating a comprehensive marketing strategy that covers every facet of your business.
If you opt to hire a professional, their job will be far easier if you choose to use the already-mentioned tips. Should you choose to do your own marketing, you’ll see that each of the tips mentioned here will fall into place when you implement your strategy.
You might be wondering, ‘but how?’ and the answer is relatively simple. Buying an online business gives you interested customers (and a prefab marketing strategy), using the right software helps you stay organized (and can help improve your buyers’ experience), and contact forms will build your email/subscriber list.
If you’re choosing to do implement your own marketing strategy, you’ll have a few other steps to take. Most of these steps will revolve around keyword research and staying current with SEO best practices but this is generally a doable feat – you’ll just need to invest the time!
Grow Your Business Quickly
The four tips included here are meant to give you a starting point of how you can grow your business and do so at an accelerated rate. Yes, there is some cost involved – both financially and time-wise – but you will ultimately reap great rewards!
You’ll find that by choosing to move forward with each of these tips your business will blossom and begin to show nice profits in a relatively small amount of time, putting you on track to retire early or to meet even your biggest financial goals!
