In today’s era of fierce competition, your website needs something extra to help you stand out from your competitors. In that regard, exit-intent popup advertising is one excellent method to achieve this. Moreover, these exit-intent popups work very straightforwardly, providing users with simple, instant, and helpful guidance on your website.
In addition, the appropriate exit-intent popup might even help you retain the visitors on your website to remain active for longer, which essentially can increase the engagement rate by up to four times between the website and the visitor. Put differently, exit-intent popups can prove to be a fantastic method for raising your online business’s bottom line when they are deployed and shared on the right web pages at the right time.
In this article, we’ll go through everything you need to know about exit-intent popups before you incorporate them into your scope of work and share some valuable tips on how to create the perfect exit popup for your visitors.
Defining Exit-Intent Popups
First things first, an exit-intent popup or more commonly known just as an exit popup, is a kind of website popup that emerges on a given website when the visitor is about to move away from the page they’re currently on. These types of popups aim to persuade the visitor not to navigate away from the page and take the desired action.
The messages shown on these exit-intent popups can be customized based on the page the visitor is viewing at the moment of occurrence. For example, an exit-intent popup could be displayed when a prospective customer is adding items to their shopping cart and they are about to leave without checking out. The exit popup can offer the customer discount codes or different types of vouchers so they become more motivated to “seal the deal”.
How Do They Work?
Exit-intent popups work thanks to the exit-intent technology that constantly tracks the movement of the users’ mouse pointer on any given webpage. So, when the user’s pointer leaves the active area of the website, the exit-intent technology immediately detects it, and the exit popup is promptly triggered on the page.
To put it into perspective, the content window which includes the content of the website being viewed portrays the browser’s active area. In comparison, the toolbar, extensions, search bar, and any other add-ons that aren’t a part of the webpage content represent the browser’s static area. So, if the visitor’s mouse cursor has navigated away from the website’s content and onto the toolbar or other tools, then immediately, the exit popup should come up with a discount code on the order or provide any other offer that comes with high value for the user so that they don’t leave the website.
Nevertheless, the visitors who already have taken action on the website should not be shown these popups, as it can result in unwanted annoyance which can prevent them from spending time on your website in the future.
4 Best Practices For Developing An Exit Popup
As you can see, the right exit popup can have a significant impact on the visitor only if they are carefully thought out and thoroughly implemented. Here’s how to create the best exit popups for your website:
Know Your Target Audience
First of all, your exit popup should be created by keeping your target audience in mind, which is very beneficial when it comes to personalizing the popups to that relevant segment. In that context, over 70% of consumers state that they would only engage with a brand if they have a personalized message catered to them. This means that if the visitor can relate to your exit popup, the chances of you attracting them to your popup increase which can eventually lead to a successful conversion.
Make Your Popups Powerful
Your exit popups should come with simple wording. At the same time, they should carry a powerful and strong message which should act as the headline of the popup. For instance, offering a “welcome discount” through an exit popup for visitors who are shopping with your brand for the first time, is an excellent and powerful exit popup strategy for any brand.
Your CTA Must Be Irresistible
Furthermore, your exit popup must be irresistible and should definitely contain a clear call-to-action message. For instance, offering a significant discount on the whole cart if a customer is about to leave the website is a fantastic example of an irresistible CTA message.
The Design Is Very Important
As we already mentioned, your exit popups should be rather simple and easy for the visitor to comprehend. In that context, the images and content should not be scrambled together and make it confusing for the website visitor. Rather, they should work together to offer a headline that will immediately catch the eye of the viewer.
In addition, you should also think about the UX on both desktop and mobile devices. For example, if you take the whole screen with a popup, then the visitor might find it annoying and leave. For that reason, consider the design of your popups as it might be the single most important factor for the conversion rate of the popup.
Final Words
With the help of exit popups, you can now avoid forgoing the opportunity to attract your website’s visitors to spend their money with your business in the last seconds before they leave for good. If you still remain unconvinced about using exit popups, know that if you decide against their implementation you will be actually losing a profound chance to grow your email list, increase conversions, and impact the growth of your company.
