Whether you are newly qualified or you have been working in the massage industry for a while, making the decision to start our own massage clinic is brave. Going out on your own and starting your very own massage practice is exciting.
However, as with starting any business, there is a lot to consider and you need to ensure that you stay organised and in control to ensure your new massage practice is successful.
Massage practice management software in Australia is becoming increasingly popular with clinics looking to streamline their processes. These powerful software applications can help you with many different aspects of managing your practice, such as managing appointment bookings, send email reminders, improve client management and access important information related to your practice at any time and from any device.
With the right massage practice management software at your disposal, you can ensure that your practice will operate smoothly as soon as you open the doors.
Let’s take a look at how you can get started in the exciting world of massage therapy by opening your very own practice.
Get The Necessary Qualifications
If you are going to be working as a therapist in the practice yourself you will need to ensure that you have the right qualifications. Likewise, if you are hiring therapists to work at your massage practice, you will need to ensure that they are fully qualified.
In Australia, the Certificate IV in Massage therapy Practice is typically thought of as the accepted qualification for massage therapists to hold. You can take additional training or hire staff with additional training in specialist forms of massage such as sports massage or Thai massage to improve your offerings.
Improve Your Credibility
In Australia, there are two main bodies for massage therapists, which you can join as soon as you are qualified. The Massage Association of Australia and the International Institute for Complementary Therapists are two strong groups that have a lot of influence in the industry, Being a member of these groups will help clients to have more trust in your practice.
Building credibility in your practice and gaining the trust of local clients will be critical in the longevity of your practice going forward.
Apply For Your Australian Business Number
Every business in Australia must apply for an Australian Business Number (ABN). This number allows you to legally operate as a business in Australia. Completing the process is relatively easy and doesn’t take long to do.
You can apply online and registering an ABN is completely free of charge. Be sure to decide on your business structure before you apply for your ABN to ensure that everything is set up correctly from the outset.
Choose A Business Name
Your business name will be your identity in the local market. It should be unique, short, punchy and easy to remember. The name you choose should also reflect your business ethos and align with your marketing and branding concepts.
Once you have chosen a business name, you will need to register it, once you have found out if it is available. It’s also wise to check to see if there is a URL and social media handles available for your chosen business name. Ideally, the business name you choose should be available and so too should the exact match URL and popular social media handles.
Take the time to choose a business name that you like as it will, hopefully, be a part of your life for many years to come.
Market Your Massage Practice And Launch Your Business
Now that you have everything in place, it’s time to start marketing your business to spread the word about your new practice. There are countless ways that you can market your business both online, via social media and in print.
Find a solution that works best for your massage practice and start drumming up business. All that’s left to do, is to open the doors and wait for your first customers to arrive. Be sure to make a great first impression and in no time at all, you will have a steady stream of clients booking massage appointments at your practice.
