The latest digital marketing statistics show that online marketing expenditure will account for 46 percent of the total global advertising spend in 2021, according to data on Orbelo. In a world where internet usage is becoming increasingly popular, businesses must invest in online marketing. Developing a digital marketing strategy is essential for your brand as it allows you to target the right audience, enhance customer engagement, and create a consistent lead pipeline. However, to enjoy these benefits, you need to stop depending on one ad platform and focus on diversification. If you’re looking to improve your online ad campaigns, here are a few tips to diversify your digital marketing strategy.
Write engaging email newsletters
Email marketing is an excellent way to build lasting relationships with existing customers and turn website visitors into repeat buyers. Ideally, when someone subscribes to your email list, it means they are interested in your brand. With this in mind, consider creating compelling email newsletters to ensure your potential clients open your emails and stay engaged. Your email content can range from providing detailed info about special offers, promoting new products, and sharing thought leadership articles or helpful tips based on your industry.
Consider online marketing alternatives
While search engine optimization and social media marketing are effective, you’ll need to advertise if you want to reach your target audience quickly. Currently, Google Adwords dominates the digital marketing space, followed by Facebook ads. According to Neon Ambition (https://www.neonambition.com/) Google Adwords makes your brand visible to customers the moment they search for your products online. However, there are other alternative advertising platforms you can leverage to diversify your digital marketing. For instance, if you depend on Google Adwords, consider using Microsoft Ads. You may try Pinterest Ads, Twitter Ads, Instagram, Linkedin, or Reddit Ads for social media marketing.
Revamp your website and create unique content
Owning a business website helps you increase online visibility, creates a point of contact with customers, and enhances convenience. A website also allows you to leverage social media to reach a large audience. For instance, Facebook shares and likes can drive traffic to your site, while links to and from your website boost your credibility. But if your website is old, you’ll need to revamp it to speed up page load time, enhance navigation, and improve the overall design. Doing so helps improve user experience, which helps attract target audiences and boost engagement, leading to high conversion rates.
Digital marketing guarantees many benefits, but it’s easy to get comfortable using one advertising platform. Remember, relying on one online marketing medium can be self-satisfying, which often leads to underperformance. To stay ahead of the marketing game, consider diversifying your tactics through email marketing. Also, use broader social media platforms, leverage alternative advertising mediums, and enhance your website design.