We’re in 2020’s last phase, and this is the holiday alley. We’ve passed Halloween, and now we’re on to Thanksgiving, Hanukkah, and Christmas for those who celebrate them. This is when retailers try to sell as many products as possible to finish the year strong.
That’s why so many business entities do holiday promotions right now. They want to get those last sales, and this year, with the pandemic, it’s critical they try to entice consumers. Some people no longer have jobs, so they’re looking at some serious belt-tightening.
If you’re trying to think of some ways to market your holiday promotion this year, we’ve got some fresh suggestions that can help.
Colorful, Whimsical Mailers
Maybe you have a strictly eCommerce business model, or perhaps you have a brick-and-mortar store, or more than one. Perhaps you have both.
However, your market and sell your products, if you’re running a sale, colorful mailers are a great idea. Colorful mailers make packaging exciting, and producing them does not cost a lot. Colorful mailers:
- Thrill family and friends when they arrive
- Put the recipient in a festive mood
If you see a drab, brown package comes to you in the mail, whether someone else got it for you or you bought it for yourself, you won’t enjoy it. Maybe it has something nice inside, but it won’t kindle joy.
If you see bright, festive coloring, you’ll know this is a gift, and you’ll open it eagerly. It costs very little for a company to do this, but festive mailer creation is a fantastic holiday season marketing technique you can do every year.
Run a Social Media Holiday Campaign
You should undoubtedly utilize social media if you want to make some holiday sales. You can use platforms like:
- YouTube
You can do some market research to figure out which social media platforms your likely customers use. There are many social media choices, and you only want to target useful ones.
You can create YouTube videos about your products and services. You can run Facebook ads or mention your sale items on Twitter. If you’re on Instagram, you can take some creative product shots that your would-be customers will enjoy.
Redo Your Website
The holiday season is the time for a website facelift. When you run a social media marketing campaign, you’re trying to get potential customers into your sales funnel. You want them to come to your website, and once they get there, they should have an easy, simple buyer journey.
The website should not have distracting popups or any other annoyances. It should be colorful and festive, or more subdued if that’s your company’s tone.
The potential buyer should easily navigate the site and find the sale items you’re trying to move. They should enjoy an easy checkout process so you can avoid shopping cart abandonment.
If you don’t know how to implement holiday site improvements, you can hire a web designer or a whole team, depending on how large and complex your website is.
Conduct a Webinar
You can also host a webinar if you have a skill or topic you know your followers or those in your niche will enjoy. If you’re a candy manufacturer, maybe you’ll host a webinar where you talk about how you make your candy, the ingredients that go into it, how you got your start, etc.
You can use social media for advertising the webinar, and you can do it for free, so you’ll get as many people interested as possible. Maybe you can do a modest giveaway or offer prizes to some of the attendees if they sign up for your email newsletter.
Appear on a Podcast
You also might appear on a podcast where you can talk about your holiday-themed services and products. The trick is finding one where you know some potential customers will listen.
If you can’t find an appropriate podcast, you might write a guest blog on someone’s website. You’re trying to spread the message however you can that would-be customer can trust your brand. You want to achieve robust brand recognition within your niche.
The more potential customers know you and your company, the more likely you can succeed this holiday season. You want to sell as many services and products as possible, especially if you’re in the red this year.
For many businesses, 2020 has not been the greatest. However, there’s no reason to think you can’t have a strong holiday and bounce back next year.
