There are several potential benefits of starting a private podcast. However, that doesn’t mean there won’t be challenges. You have to plan, write out your corporate podcasting ideas and be sure a business podcast is your next step.
Hence, the question arises: what are the signs it may be time to start a private podcast for my company? When you know why podcasting is an excellent fit for your business growth, everything else is a little easier.
6 signs your company needs a private podcast
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Do you feel that creating a private podcast could help your business? Check out these 6 signs to start a business podcast today.
A geographically dispersed workforce
One of the significant changes of the post-pandemic era is an increase in hybrid workers. Many businesses now have employees working remotely across different geographical areas and time zones.
Hence, it becomes increasingly challenging to maintain engaging internal team communications. Team members may also feel separated or even left out since most information is given out via group calls that fall in odd time zones.
Emails only help a little and are not as engaging as verbal communication. If your company is in this situation, it could be a sign to start a private podcast for your company. An internal company podcast bridges communication gaps and offers a listener-speaker connection that can emulate an in-person meeting.
A drop in the awareness of company culture
Do you need to enlighten employees about essential company culture and values? Starting an internal company podcast for that purpose could work. Rather than organizing symposiums or one-time online events that yield little changes, try corporate podcasting.
Internal employee podcasts offer more active engagement and are a better way to instill good company practices without boring your employees.
Imagine starting a weekly podcast and the sole function is to discuss essential workplace topics. Employees will look forward to each episode and will be able to listen at their convenience.
Decreased productivity
Observed drops in productivity levels are critical signs you should start a private podcast for your company. Possible reasons could be that present communication methods are ineffective or employees don’t feel involved.
Either way, creating an internal company podcast can solve that. Use your podcast to organize discussions between employees on general workplace issues. It gives each member a sense of belonging.
An internal employee podcast also serves as a voice for every worker and makes them feel involved and noticed. Remember that happy workers bring about increased work productivity and enthusiasm.
Proposed professional training & development programs
Every company requires effective employee training methods, or your workforce could become outdated, and the company needs to catch up to competitors. However, many businesses experience a common challenge balancing professional training between multiple work schedules.
This calls for a better approach to managing employee training and development, and podcasting is an excellent solution. We have also seen how some leading establishments struggle to promptly inform their employees of the latest industry updates, which could also be a sign to start a private podcast.
Business podcasts are more engaging with trackable analytics to see which employees have taken part in the training. Besides, it will be available to every team member, including remote employees or in-person staff.
Poor team communication
While many managers may not admit it, many companies experience underwhelming team communication. Management often sends emails that may go unread and newsletters that busy employees just skim through.
These all call for a more convenient and effective internal team communication method like a private podcast. Besides, starting an internal company podcast is relatively easy and inexpensive.
Purchase a quality microphone, prepare a spacious recording room, and you’re almost ready to record the first podcast episode. Just keep the content professional and with a regular release schedule for employees to know when to expect new episodes.
Struggles to reach qualified prospects
Companies struggling to attract qualified prospects can consider business podcasts for more result-oriented marketing campaigns. Other advertising methods can be expensive compared to enterprise podcasting and not even convert.
Therefore, using private podcasts for marketing is more cost-effective and always promises engagement with qualified prospects. The difference is clear since you are not just selling to the general public but to a designated list of subscribers or target audience.
Challenges of starting a private podcast
Remember that the path is not always easy, and starting a private podcast requires diligence. Internal company podcasts are great, but there are a few things to consider when launching one.
Limited audience
Having few subscribers or listeners is the most common challenge experienced by every company looking to start a business podcast. It is agreed that podcasting connects you with qualified prospects, but how do you even do that when you have a very limited audience?
Our recommended solutions to increasing your target audience would be hosting contests, joining ad networks, and starring as guests on your podcast shows. You can also consider paying for sponsored ads related to your employees’ needs to help build your business podcast.
Generating content ideas
Another challenge of starting a private podcast is continuity. It is not sufficient to record two episodes. Will you be able to continuously generate new engaging podcast ideas?
Don’t let this discourage you; podcasting for your business is possible. But you must plan correctly before launch. Choosing a niche you love discussing and drafting future content topics is an excellent practice.
Choosing a hosting platform
Choosing a podcast hosting platform can be confusing when you realize numerous options exist. How do you choose the correct podcast hosting site? The best approach is comparing the essential features like storage capacity, tech support options, the user interface, and available analytics metrics.
Other features include website integration support and different pricing plans. Some services like Podbean allow you to start a podcast for free.
Conclusion
That’s all about identifying possible signs to start a private podcast for your company. We have listed factors to watch out for and explained the challenges you might encounter. Podcasting is great, but it does take work.
Have you decided to start an internal company podcast today? Go for it! Just be sure to deliver quality audio content for your employees.
