All of these websites use more or less the same strategy that meets Google Community Standards. The next question that might come into your mind is that how such websites continue to get a high rank? These sites outstandingly take two measures. Firstly, they only focus on the ranking factors of Google. Secondly, they use all the possible resources that can rank their website.
At the moment, you might be thinking that Google almost uses about 200 ranking factors to rank the websites. Hence, how would you know which ranking factor you must concentrate and work on to get a top rank in the result pages?
Relevancy of the links
Google determines the authority of a website by looking at the quantity as well as the quality of the links which are connecting back to your site. However, most of the people skip that the only way is to focus on generating high-quality inbound links that can make a big difference. Primarily Google focuses on the worth of those links and then the quantity of those links.
You need to earn some high-quality incoming links for your website but must also ensure that all of these backlinks are relevant to your niche. Even if you are generating inbound links with the help of a backlink maker, then you must take care of the relevancy. Try to concentrate on creating inbound links from the reliable and relatable webpages. It will further enable you to make sure that all the links leading back to your website are mentioned on the sites which are from the same niche you are working in. For example, if your website is about health and you upload content regarding fitness and health, then you should try to get backlinks from the websites (https://searchenginereports.net/backlink-maker) with more authority that post articles on a similar topic.
The webpages, which consist of short articles that provide decidedly less or almost no value to the users, are sunk just like a stone by Google. Let’s have a look at what short articles means.
Short articles are the one that adds no or minor value to the relevant search queries. Do you remember the Penguin and Panda updates of Google? They try to spot the content farms (the sites which consist of low-value contents full of keywords to earn a top rank) and unproductive websites (the one which replicates content) then penalize them. Now the updates of Google are concentrating on the sites which have short or plagiarized content.
Although Google does not adequately punish the websites that post less content, basically short articles might mislead the spiders of Google when they are attempting to figure out a unique material between content. It will ultimately result in a low ranking on the search engine result page. The crawlers of Google like to give better rankings to the websites which are rich in information and post original content. Hence, you must eliminate short or copied material which will not get indexed. As these contents do not add any value to the users, and you might lag in scoring a good ranking in search results.
Relevancy of Keywords
Let me tell you that search engines like Google pay attention to the way you position or write the target keywords on your website. It indicates that crawlers of Google check the keywords in the URL of your website, in the H1, H2, and H3 tags, and in the content you posted. Writing the main keywords for your site in these places help to make it clear to spiders of Google that your page is committed on the target keywords. However, if the content of your webpage is not similar to the keywords of your webpage, then you may get a penalty by Google. A few years back, Google focused on the density of keywords, but now they are focusing on the relevancy of keywords. So, it is highly essential to publish relevant content on your website. It will help you to rank in SERPs.