Attracting targeted traffic to a website is the first step toward success. Becoming profitable means more than having many visitors to the site. The goal is to get people to take action and connect with your company. Discover how to transform visitors into hungry buyers by adding seven elements for high-converting landing pages.
Website Design and Landing Pages
Beyond your business website, a landing page is a web page where you send visitors to start a conversation and take action. The goal is to get visitors to become paying customers. Much like any other web page, it is crucial to have an attention-grabbing headline. Focus on something smart and unique about your products or services to develop a headline that gets people to read on. A streamlined Web Design with a compelling headline encourages readers to stay and find out more.
Testimonials and Ratings
Most people read testimonials, reviews, and ratings online before making a purchase decision. Posting positive testimonials about your products and services builds trust and makes visitors feel comfortable about taking action. If visitors recognize your business is valuable to others, they want to experience it for themselves.
Use Social Proof
Recognizable customer and press logos are another way to gain visitors’ trust in your brand. When they see other brands they respected associated with your business, visitors are more likely to take action. Seeing familiar logos makes visitors feel at ease about doing business with you.
Visual Appeal
Landing pages need to have visual appeal for visitors to stay. An engaging page includes a variety of visual elements to keep people reading. Include photos, videos, charts, and other visual items related to your products, services, and industry. If people see it, they start to believe it. The next step after believing is taking action beyond browsing to become paying customers.
Capture Leads
Examining the customer journey is crucial to developing useful landing pages. Determine the action you want visitors to take, then create a form to gather email addresses. Targeted leads help companies to build additional landing pages to take a customer through the journey to making a purchase. Use landing pages to capture leads, build trust, and make connections. Ways to engage customers include offering customized freebies and discounts.
Get in Touch
Provide contact information for the business on the landing page. With endless web pages to surf and new businesses opening daily, customers want to know they can get in touch with someone. Include a company name, address, phone number, and email address. Offer email updates and newsletters to capture leads and encourage communication. Post links to social media pages for the business on Twitter, Facebook, and other leading sites. Remember to ask visitors to follow you on social media and interact with new followers.
Make it Memorable
There could be thousands of businesses that offer the same or similar products and services. Standing out from the competition is crucial to transform visitors into leads. Offer something unforgettable with a unique voice to get attention. Define what your company does differently and focus on it.
Landing pages are a viable tool to transform visitors into leads, and ultimately, paying customers. Use landing pages to guide customers through their journey while building trust and interest in your offerings. Add these seven elements to your landing pages to watch conversion rates and profits soar in the months to come.
