With more than 15 million active daily users, Twitch is commonly known for video game streaming . With the ability and capacity to reach so many people at their disposal, do you ever think of how Twitch can market your own business? Do you think it will be as effective as other platforms such as Facebook and YouTube? Now, this article takes a deep dive on how through the advantage on Twitch, you can make your reach more expensive while getting more leads and making more sales.
Twitch beats all its competitors as it has more than 72.2% of all hours watched live on the internet. Are you still on the fence as it pertains to the Twitch bandwagon? Head over to twitch starts for influencers. Below are some reasons why Twitch marketing is just as effective as any marketing platform.
- Twitch marketing influencer
Here, unlike other marketing platforms, promotions are live-streamed instead of using recorded videos and images. It involves hiring a Twitch influencer. How do other platforms hire advertisers? Twitch does just that. It involves brands reaching out to individual streamers after which deals and contracts are negotiated. In most cases, it is done via email. As per the agreement of the deal, a Twitch streamer will start promoting the brand to their audience and subscribers. Just imagine the number of different promotions you can use on Twitch. Many Twitch streamers use other platforms such as YouTube and Facebook as a method of marketing their Twitch channels as well. In fact, there are many users that go as far as to buy YouTube views and not just Twitch metrics.
Amongst the several, most people prefer shootouts, giveaways and product unboxings. Even so, of prime importance is to use whatever promotion that works for you. To paint the picture of how effective Twitch marketing is, compare it with traditional advertising methods such as radio, newspapers and in person. Most of the buyers are now youthful and they would not easily get even a minute to read a newspaper let alone listen to radio.
Now what awaits those sellers who continue to use such platforms in the years to come? They will be shocked as they will wake up from their long slumber and find their competitors on another level. Now Twitch works well especially on the youthful audience as it resonates with their interests. The youths are willing to be attentive even amidst the live streams when Twitch streams are being touted.
Just how it works? If you are like other streamers, you might be wondering how that is even possible. Recent survey shows that 65% of Twitch users are male while 35% are female. Even so, Twitch users are aged between 16 and 34. This is such a big potential for advertising given that games are very diverse and content is segmented as per gender and even topics of interest. This is the time to give Twitch ago before it’s saturated by other marketers. Here are five ways you can use it to market as a beginner
- Set marketing goals
Every business requires setting goals. Streaming is not an exception. You need to have all your goals crystal clear and have strategies of meeting each goal. While setting goals, ensure they are measurable while avoiding ambiguity. For instance, having the number of subscribers to hit by a certain date is far much better than having immeasurable goals such as “increase the number of subscribers.” Moreover, ensure there is alignment in the needs of your business and the strategies in place. Having measurable goals allows you to see how close you are to achieving the goals. Having time-bound goals makes you focused on the progress while saying no to other several tasks which aren’t relevant to your goals.
- Have an understanding of the needs and requirements of an average Twitch User
Have the stats at your fingertips just so you are informed before taking a big financial risk. Examples of these stats include; 65% of Twitch users are men while 35% are women.73 % of Twitch users are aged between 16 and 34 and 23 % of the traffic originates from the US. Ensure your dollars are invested in the right place. With the US accounting for more than one-fifth of the platforms desktop traffic, you can decide on how to do your marketing keeping in mind that the traffic skews males
- Entertain first before advertising
Twitch encompasses traditional methods of advertising such as banners, takeovers, and mid-rolls though you shouldn’t prioritize these if you really want to make an impact. Have a brand or at least an influencer as your partner. Though some marketers choose to go traditional, their ads must remain entertaining if they are to bring any impact. This is the cornerstone of going to twitch; to be entertained. Viewers only want to learn about the products indirectly if it’s from their favorite streamers as it involves personal engagement. Invest a lot of time in knowing your audience and the type of content they are a sucker for. Have the reasons why you think your brand might be followed, outlined, and enumerate possible challenges and respective countermeasures.
- Look for the right influencer
Just as in Television shows, viewers are loyal to their favorite shows and can pay attention to anything just so they watch it. The same can be said about streaming in Twitch. The type of influencer to look for is pegged on your goals. Below are some of the factors you should consider when looking for influencers.
- Genre; if the platforms you are considering are outside gaming, what you want to do is have enough audience that is worth the effort.
- Audience; Consider any other thing that may be of interest to your audience. This varies from food to skateboarding. You don’t want to consider health insurance as it might be of very minimal interest to the audience.
- Interact with Your audience.
While talking to those who are watching, Twitch viewers can use the available window that’s usually open throughout the stream. Through immediate response and engagement, a loyal fan base is established very quickly. While on the search for ways to engage with your audience, remember to create a website. It enables the housing of all your information.
The Internet has taken marketing to another level. Online game streaming has even taken it a notch higher. Are you still doubting the possibilities of using Twitch to market? Try it out today and make a dime out of it.