Do you have a flower business or you’re planning of having one? This industry is a very nice one to get started when you’re thinking about some businesses because flowers are one of the products that people will need to purchase when there are happenings and events in their lives.
According to Little Flower Hut Florist, a flower business is leaning more towards a gift-giving nature since people tend to buy one to give to their friends, family or their special someone. The nature of the industry involves product and includes service too. Products are for flowers and the services are the flower arrangements, deliveries and other additional services you offer to your clients.
When you’re opening up a flower store, you can have a physical store opened up where you can display the goods in the store. The other type is doing an online store for your flower merchandise where you can just post photos and make a website portfolio of your goods which also allows shoppers to buy and order the flowers online. Either way, this industry is growing and with the help of social media, flower industries.
The New Generation’s help with the Flower Business
Before social media, flowers were bought sometimes and wasn’t really a necessity but have you noticed that people tend to anticipate or expect to receive flowers when there is a special event in their lives?
This is because of the help of the new generation. Since it’s now a trend to post a photo in Facebook, Instagram or Twitter that you receive some flowers for example, on their birthday, people who saw their photos now tend to expect that they will also receive some flowers for their birthday as well. Remember how Kanye West gave Kim Kardashian an incredible bunch of flowers? That made girls want to receive those too. The power of social media and the internet has actually helped the flower business and you can use this as an advantage.
Flowers and their Seasons
When you are selling flowers, there are seasonal spikes of the product and these are times you should be ready. When I mean ready, that is when you should restock and take power of your inventory because you might run out and lose some opportunity for sales and, remember to have some marketing strategies for those seasons because your competition might get the best out of it. Take charge and create promos for these so you can boost sales and ride on to the season’s spike. So what are these seasons I am talking about?
Valentines Day is the most famous day for giving something to the one you love and also for the people who are special to you. This is the day of love and everyone will spend to buy some gifts and flowers to show their appreciation.
Graduation Day can be one of the most treasured days in any person’s life because it is a day of achievement and a proud day for anyone. Parents, families or loved ones of those people give gifts to congratulate this day proud day.
Day of the Dead are the days where people commemorate their loved ones deaths and usually visit the cemetery and offer some flowers. This is a sign of respect and tribute.
Month of June are the common months of weddings and there are usually a lot of people who choose to be a “June bride”. This will mean there are a lot of weddings to supply flowers to and this event can be a handful because you might not be supplying to the bouquets but the rest of the flower decorations too.
Flower businesses are booming and we just don’t realize it. However, there can also be others that thrive, so you have to be careful.
Marketing strategies should be implemented as to invite the customers to trust the product and service. Aside from that, remember to display the bouquets you have made and created either in photos or physical models because this is one way of letting the people have a glimpse of what they are buying.
Creating various promotions will also help you from acquiring more sales like having a bar of chocolate as a freebie or other kinds of strategies you can think of. Remember that flowers are usually given so this should also be related to gifts.
The service you offer for a flower business should be able to match your product. Be sure that your flower arrangements are wonderfully designed since there will be no use of those beautiful flowers if they are arranged messily or that the color combinations do not match therefore, is not appealing in the eyes. This can create a big problem in your store.
Products of a Flower Business
So what are the products this kind of racket offers?
- Bouquets for anniversaries, birthdays, graduations or other events that you can give to your special someone, families and to your friends who are celebrating a special moment in their lives.
- Condolence flowers where people send out their sympathy notes to their friends or families who need support and strength.
- Flower Decorations are good for weddings and parties where it will be used for the stage, center tables and other purposes for the event.
- Grand Opening Flowers for businesses are sent out to businessmen to welcome them in their achievement of opening a new business or office.
- Other products like flower scented oils for some aroma or fragrance can also be sold. There are also other products related to flowers that you can sell in your business.
A flower business is a good one to create if you love it and has a passion for it. Who doesn’t love flowers? This can be a promising business if advertised and marketed well since this has a steady market and has a lot of seasonal spikes every year which will give you more chance of boosting your sales and this can be a good thing.