There are many great things about social media. From keeping in contact with old friends to checking in with celebrities, almost everybody has at least one account for Facebook, Instagram, and Twitter.
When it comes to businesses, it is free and a fast way to advertise and market your brand. It is something that you should be taking advantage of. But, you want to build a following so that all of your posts are going to have maximum exposure. So, how can you grow your following so this can happen? Here are some techniques you can increase your following on social media.
Post on a Regular Basis
Remember that people check social media every day. They want to see and read new posts. In other words, they want regular updates on your brand and not just sporadic posting every once in a while. Thus, you need to create a schedule of posts to ensure that your customers continue to follow you.
Posting a comment or image two to three times a week is the minimum you should aim for with your business. Think will make sure that your current followers do not forget you, as well as give you an opportunity to gain new followers along the way. It can take some time to post content and this is where Joshua George and his company ClickSlice can help.
Interact with Followers
Do not forget that social media is not just about posting updates. It is also an opportunity to engage with visitors and strike up conversations. You can connect with your customers through comments and tags.
Simple gestures such as liking photos you are tagged in and replying back to customers to a great way to build trust. Let’s forget that these platforms are for being social and you can do wonders for your business by interacting with your followers.
An instagram marketing agency in UK advised that when you make posts for social media, you want to spread your message far and wide. In other words, you want your content to reach not only your current followers but new ones too. A good way to do this is by using hashtags on your images and posts.
A hashtag is a way for people to find content that they are interested in. So, when you use the right hashtags, you can make your content discoverable. Just make sure that you keep hashtags relevant and do not use too many of them.
Include Links on Your Website
You want to remember people at every opportunity that you have social media accounts. This includes when they are visiting your website. This allows a customer to follow you and stay updated with new products and services.
Therefore, include at the bottom of your website links to all of your social media pages. You will notice that you gain new followers this way and you can advertise to those customers in the future.
Create Shareable Content
The great thing about social media is that a few simple tricks is going to gain your business a lot of exposure. Namely, if you are able to create shareable content that people like, this can gain you new followers. The idea is that they are going to share what you have posted to their social media and this is exposed to their followers. If they like the content, they are going to follow you.
A good way to create shareable content is to post your opinions and comments on trends. While you do not want to be controversial, you have to ensure that you are saying something unique and really contributing to the conversation in some way. Spending time perfecting your posts is going to work in your business’s favor.
Watch Your Competitors
You always have to take a look at what your competitors are doing. This is going to help you identify what they are doing well and ways you can stand out from them. You can get a lot of good ideas for what to post on social media and what customers like to see.
While you do not want to copy them, you can gain inspiration from their posts. In addition, if something does not work well, this is something you want to stay away from with your social media. It is all about taking notes and working on the right exposure for your business. Your competitors can be part of this process since you want to become bigger than them.