Video is the content of choice for the majority of consumers these days. It’s everywhere you look online and is one of the most effective mediums to market your business and create awareness for your brand. Not just that, it also gives you a chance to connect with your audience on a more personal level than what can be attained with written content.
You might be wondering what the best type of video content is for your business. This will likely depend on what type of business you have, but if you talk to a company that offers video production services, they’ll help steer you on the right path and come up with some cool ideas.
When it comes to high-quality video production, Sydney really is one of the best places to be, but there are great video producers all around the country, so there’s bound to be someone near you.
Let’s take a look at some possible video ideas for your business.
Product Reviews Or Demonstrations
Video is the perfect medium for demonstrating the features of a product you sell and to show viewers how it will help them. Written reviews are good and there’s nothing wrong with them, but there’s nothing quite like actually being able to see the product being demonstrated while the presenter explains everything along the way.
Company Description Or Overview
This type of video presentation could really be a staple of your business. It could be used like your digital business card, where the video runs the viewers through the basics of your business, the goals and ambitions of your brand and what your company stands for.
As it’s a video you could refer people to over and over again for information on your business, you’ll definitely want it to be a high-quality presentation and well-scripted. It’ll be worth paying professionals to shoot the video and input their ideas. Just search online for a company in your area. As an example, type in “corporate video production Sydney” to compile a list of companies that provide professional services in the metropolitan area of Sydney.
Blog Teaser Videos
What’s a blog teaser video accomplish? It sends traffic to the blog posts you write on your website. Maybe you’ve just spent days writing an ultimate guide that helps visitors understand more about your industry. Rather than make a long-winded video that explains it all, you simply create a short teaser video that summarises what the blog post is about. These videos are quick and easy to do, are basically no fuss and an effective way to send traffic to the important pages on your business website.
If you create a testimonial video that’s obviously designed to show your business in a positive light, then you’ll want to be genuine about it. If you simply hire actors to read a script, your audience will see through that right away.
One way you could acquire snippets of genuine video testimonials is to simply ask your customers for video feedback. Maybe you could offer them a discount or something for free if they go the extra mile and create say, a thirty second video review or testimonial. Once you have five or six testimonials you can compile them into one video and embed it on your site, as well as upload it to the major video platforms such as YouTube.
You might create a video to announce a new product release or an event your company is holding. It could even be an announcement video for a competition or giveaway.
This type of video doesn’t have to be long or necessarily high production quality (although that always helps). Announcement videos can be a bit like the blog teaser video: Short and sweet and to the point.
Most websites have a section for frequently asked questions, where the most common queries are answered in brief. You can also create a video version of your FAQ, particularly if demonstrating the answers is more effective than simply writing about them. Once the video is created, you can include this on your FAQ page, along with the text version of your questions and answers.