Twollow
  • Tech
    Video Editing Services

    Video Editing Services: A Comprehensive Overview and Guide

    ATS Software

    ATS Software & How it Works

    Tips for Working with Your Web Designer

    7 Great Tips for Working with Your Web Designer

    Virtual Event Software

    Virtual Event Software: What Is It and How Does It Work?

    How Many Questions Can You Ask Chatgpt In An Hour

    How Many Questions Can You Ask Chatgpt In An Hour

    How To Block Mind-Reading Technology

    How To Block Mind-Reading Technology – A Detailed Guide

    IoT Devices

    IoT Devices: Communication Is Key, but How?

    Applying AI and ML in the Manufacturing Industry

    A Comprehensive Guide to Applying AI and ML in the Manufacturing Industry

    Breathe New Life into Your MacBook

    Breathe New Life into Your MacBook Pro With Battery Replacement

  • Apps
    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

  • How To
    How to Uninstall Easytune

    How to Uninstall Easytune

    How To Import GTA Vice City Save To IOS

    How To Import GTA Vice City Save To IOS

    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

  • Business
    • All
    • Finance
    What Is Payroll Software And What Are Its Benefits

    What Is Payroll Software And What Are Its Benefits?

    How Customer Reviews Affect Your Brand Reputation

    How Customer Reviews Affect Your Brand Reputation

    How to Qualify for an FHA Loan

    How to Qualify for an FHA Loan: Wondering If You’re Eligible for an FHA Loan?

    Ways to Level Up Your Financial Literacy

    Excellent Ways to Level Up Your Financial Literacy

    Investing In Gold

    Investing In Gold: What Lies Ahead?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    CRM Mistakes Businesses Make And How To Avoid Them

    5 CRM Mistakes Businesses Make And How To Avoid Them

    Business Benefits Of Learning a New Language

    The Business Benefits Of Learning a New Language

    job change

    What are the Mistakes that you should avoid when making a career change

  • Marketing
    Why is Conversion Rate Optimization Important

    Why is Conversion Rate Optimization Important?

    Positives and Negatives of Outsourcing Your Marketing

    The Positives and Negatives of Outsourcing Your Marketing

    Top 10 online marketplaces in 2023

    Top 10 online marketplaces in 2023: a guide to leading ecommerce platforms

    Tips for Creating an Effective Website

    Business Websites: 8 Tips for Creating an Effective Website

    Importance of Branding in the Health Industry

    The Importance of Branding in the Health Industry

    What is an SMM Panel

    What is an SMM Panel: A Comprehensive Guide for Beginners and the Right Time to Buy an SMM Panel

    Importance of Time to Market on Product Development

    Importance of Time to Market on Product Development

    Local SEO Tips for Struggling Businesses

    Eight Local SEO Tips for Struggling Businesses

    SMM panels to enhance your social media strategy

    Best practices for using SMM panels to enhance your social media strategy

  • General
    Best Maids Services Near Me

    Get Your Home Spotless with the Best Maids Services Near Me

    Flight Training

    Flight Training 101: Everything You Need to Know

    Punching Bag Online For Boxing

    Buying The Perfect Punching Bag Online For Boxing -Tips And Suggestions

    decorate outdoor

    5 Outdoor Decorating Trends That Are Shaping 2023

    How Long After A Vasectomy Can I Drive A Car

    How Long After A Vasectomy Can I Drive A Car

    Preparing For Your First Client Meeting

    10 Tips On Preparing For Your First Client Meeting

    Damon Salvatore Rule 34

    Damon Salvatore Rule 34: Everything You Need To Know 

    Online Radio Proxy

    Use An Online Radio Proxy To Listen Anywhere In The World

    best coffee bean grinders

    Coffee Packaging Guide for Summer 2023

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    Video Editing Services

    Video Editing Services: A Comprehensive Overview and Guide

    ATS Software

    ATS Software & How it Works

    Tips for Working with Your Web Designer

    7 Great Tips for Working with Your Web Designer

    Virtual Event Software

    Virtual Event Software: What Is It and How Does It Work?

    How Many Questions Can You Ask Chatgpt In An Hour

    How Many Questions Can You Ask Chatgpt In An Hour

    How To Block Mind-Reading Technology

    How To Block Mind-Reading Technology – A Detailed Guide

    IoT Devices

    IoT Devices: Communication Is Key, but How?

    Applying AI and ML in the Manufacturing Industry

    A Comprehensive Guide to Applying AI and ML in the Manufacturing Industry

    Breathe New Life into Your MacBook

    Breathe New Life into Your MacBook Pro With Battery Replacement

  • Apps
    Food Delivery Apps

    Why White-Label Food Delivery Apps Are Best To Start in 2023

    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

  • How To
    How to Uninstall Easytune

    How to Uninstall Easytune

    How To Import GTA Vice City Save To IOS

    How To Import GTA Vice City Save To IOS

    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

  • Business
    • All
    • Finance
    What Is Payroll Software And What Are Its Benefits

    What Is Payroll Software And What Are Its Benefits?

    How Customer Reviews Affect Your Brand Reputation

    How Customer Reviews Affect Your Brand Reputation

    How to Qualify for an FHA Loan

    How to Qualify for an FHA Loan: Wondering If You’re Eligible for an FHA Loan?

    Ways to Level Up Your Financial Literacy

    Excellent Ways to Level Up Your Financial Literacy

    Investing In Gold

    Investing In Gold: What Lies Ahead?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    Does A Car Accident Affect Motorcycle Insurance & Vice Versa?

    CRM Mistakes Businesses Make And How To Avoid Them

    5 CRM Mistakes Businesses Make And How To Avoid Them

    Business Benefits Of Learning a New Language

    The Business Benefits Of Learning a New Language

    job change

    What are the Mistakes that you should avoid when making a career change

  • Marketing
    Why is Conversion Rate Optimization Important

    Why is Conversion Rate Optimization Important?

    Positives and Negatives of Outsourcing Your Marketing

    The Positives and Negatives of Outsourcing Your Marketing

    Top 10 online marketplaces in 2023

    Top 10 online marketplaces in 2023: a guide to leading ecommerce platforms

    Tips for Creating an Effective Website

    Business Websites: 8 Tips for Creating an Effective Website

    Importance of Branding in the Health Industry

    The Importance of Branding in the Health Industry

    What is an SMM Panel

    What is an SMM Panel: A Comprehensive Guide for Beginners and the Right Time to Buy an SMM Panel

    Importance of Time to Market on Product Development

    Importance of Time to Market on Product Development

    Local SEO Tips for Struggling Businesses

    Eight Local SEO Tips for Struggling Businesses

    SMM panels to enhance your social media strategy

    Best practices for using SMM panels to enhance your social media strategy

  • General
    Best Maids Services Near Me

    Get Your Home Spotless with the Best Maids Services Near Me

    Flight Training

    Flight Training 101: Everything You Need to Know

    Punching Bag Online For Boxing

    Buying The Perfect Punching Bag Online For Boxing -Tips And Suggestions

    decorate outdoor

    5 Outdoor Decorating Trends That Are Shaping 2023

    How Long After A Vasectomy Can I Drive A Car

    How Long After A Vasectomy Can I Drive A Car

    Preparing For Your First Client Meeting

    10 Tips On Preparing For Your First Client Meeting

    Damon Salvatore Rule 34

    Damon Salvatore Rule 34: Everything You Need To Know 

    Online Radio Proxy

    Use An Online Radio Proxy To Listen Anywhere In The World

    best coffee bean grinders

    Coffee Packaging Guide for Summer 2023

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

Why eCommerce Marketing Keeps Changing (And How To Adapt)

by Tom Fogden
May 16, 2021 - Updated on October 6, 2022
0
ecommerce
Share on FacebookShare on Twitter

It’s amazing just how quickly things can change in the wonderful world of the internet. Take a look at how social media and advertising platforms have changed since 10 years ago. There are just so many new rules and regulations when it comes to how you advertise your product, offer, and service.

For many ambitious startups, this might sound like doom-and-gloom because you have to keep up with all of the constant changes. However, with change comes the opportunity to grow and generate more leads and sales in the process.

So how can you aggressively keep up with all of the changes that keep occurring when it comes to eCommerce? Let’s first take a look at one of the biggest changes that you might not be aware of.

Expect To Lose Money Up Front With eCommerce

Almost gone are the days where you can just send traffic to your eCommerce offer and make a ton of profit. While there are certainly instances where this happens, count on it being an exception.

For example, an offer goes viral and thousands of people purchase. Or a big influencer or celebrity happens to recommend a product, and I’m sure that you can guess what happens from there.

To every other online marketer who doesn’t have to catch a big stroke of luck, you have to expect to lose money upfront when selling your eCommerce product. With a heavy increase in advertising spends, it becomes harder and harder to make a profit overall.

So how you can combat this challenge? In quite a few ways. Let’s take a look at them now.

Capture Emails First

This is a very easy step, where all you have to do is put an email capture page before your eCommerce product or products. So why is this so beneficial? Simply for the fact that you get to keep following up with your audience once you capture their email address.

Think of it this way. Let’s say that you just sent traffic straight to your eCommerce product and you converted at 1%. That means out of 100 people, you will only have one customer to follow up with in the future. Rather instead, for every 100 people who visit your lead generation page, you can have 30 (or even more) individuals that you can follow up with to make even more sales.

The idea here is that you are going to make your money in the long term. This is a concept that a lot of marketers not only don’t understand but just don’t want to be true. This is how some of the biggest online businesses win, and it’s by focusing on losing a lot of money upfront just so that they can profit in the long-term and crush others.

There are ways to expedite the process though, so don’t think that you have to wait a year (or longer) to finally see a return on your investment. With that being said, here are some great ways to really maximize your sales.

Leverage Sales Funnels For Increased Sales

Sales funnels have been around forever, but as of lately, they’ve become a trending topic for many online marketers. If you’re selling eCommerce products, then leveraging sales funnels is going to be a must for you.

Before getting into the benefits of sales funnels, please keep in mind that you might have to replace the store builder that you are currently using. While it might take some time to move your store from one platform to another, the results can certainly be worth it.

On the other hand, you can always utilize both a sales funnel solution and an eCommerce platform. The choice is up to you, of course. Either way, one of the biggest benefits will start with the checkout page.

When it comes to sales funnels, they allow you to add order bumps which allow an extra offer on your checkout page. What’s great about order bumps is that customers will only need to check off a box in order to make the purchase.

The order bump feature, all by itself, is a great reason to use sales funnels when it comes to selling your eCommerce products.

Similar to order bumps are one-click upsell and downsell pages. These types of pages allow your customers to make extra orders with one click of their mouse. The more click-upsell and downsell pages that you have, ultimately, the more amount of sales you can make.

However, make sure that you aren’t too aggressive when it comes to the number of one-time offers that you have. The more that you offer, the easier it’s going to be to annoy your customers in the process.

Add Multiple Recurring Income Streams

When it comes to eCommerce, many marketers seem to focus on making one-time sales. In fact, they live and die by one-time sales. How you can really change your eCommerce business is by incorporating numerous amount of recurring offers.

There are two main ways to do this. Either create recurring offers yourself or recommend recurring offers as an affiliate. When it comes to being an affiliate, you’ll have to take a look around for other related offers that your audience might be interested in.

On the other hand, take a quick moment to look at exactly what you have to offer and ask yourself: Can this be turned into any type of recurring offer? For example, would any of your customers be interested in getting their product every single month? Is there any type of clubs or hangouts that they would pay for to be in as well?

While you might not know the answer to these questions right away, it might take some testing in order to find out. If you’d like to take the shortcut here, simply take a look at what is already selling in your niche and model what’s successful.

At the end of the day, you’re going to have to expect to lose some money upfront. But with many of these proven tactics, you’ll be able to profit at a much quicker rate.

Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

What Is Payroll Software And What Are Its Benefits
Finance

What Is Payroll Software And What Are Its Benefits?

Streamlining payroll management is crucial for businesses of all sizes, considering the increasing intricacy of payroll processes and regulations. However,...

by Tom Fogden
May 30, 2023
How Customer Reviews Affect Your Brand Reputation
Business

How Customer Reviews Affect Your Brand Reputation

The customer's voice rings louder than ever in the bustling digital marketplace. Where's most of that noise coming from? Customer...

by Tom Fogden
May 19, 2023
How to Qualify for an FHA Loan
Finance

How to Qualify for an FHA Loan: Wondering If You’re Eligible for an FHA Loan?

Texas is the second-largest state in the United States, with a diverse population of over 29 million. The state is...

by John Morris
May 18, 2023
Ways to Level Up Your Financial Literacy
Finance

Excellent Ways to Level Up Your Financial Literacy

In today's world, having a good understanding of your finances is crucial. Financial literacy is essential to manage your money,...

by John Morris
May 17, 2023

Recommended

Why is Conversion Rate Optimization Important

Why is Conversion Rate Optimization Important?

May 31, 2023
Video Editing Services

Video Editing Services: A Comprehensive Overview and Guide

May 31, 2023
Used Textbooks

3 Tips for Getting the Most Value from Used Textbooks

May 30, 2023

Who We Are

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

  • Facebook

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • How Much Weight is Allowed in a 20 ft and 40 ft Container?
    How Much Weight is Allowed in a 20 ft and 40 ft Container?
  • IoT Devices: Communication Is Key, but How?
    IoT Devices: Communication Is Key, but How?
Why is Conversion Rate Optimization Important

Why is Conversion Rate Optimization Important?

May 31, 2023
Video Editing Services

Video Editing Services: A Comprehensive Overview and Guide

May 31, 2023
Used Textbooks

3 Tips for Getting the Most Value from Used Textbooks

May 30, 2023
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security