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Why EV SSL Certificate for E-commerce. Benefits of EV SSL Certificate

by Anasvirk
June 30, 2020 - Updated on July 28, 2021
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Benefits of EV SSL Certificate
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We live in the internet era where almost everything is being done via the web. Thanks to the internet, you can now order for an item and have the item at your door step without having to move to the physical store. You can also make the payment for the item by just the click of a button. Indeed, the internet era has made things look so easy. It is the role that the internet plays in the business world that has made most E-commerce websites adopt it. It is estimated that 95% of all purchases in the year 2040 will be made via E-commerce websites. E-commerce websites are big money dealers. And where there is money, so there are uncountable hackers waiting to cause havoc. A successful cyber breach to an E-commerce store can be very costly. A juniper report indicate that the cost of data breach is likely to exceed $150 Million in 2020 alone.

This report show how important website security is to E-commerce stores. E-commerce stores involve the exchange of important customers’ data. Website visitors are required to submit their important details such as credit card and debit card details. It is upon the work of the E-commerce store to protect all these data files from being accessed by the rampant cyber criminals. An important type of an SSL certificate is specifically necessary to providing the required security. It is called the Extended Validation SSL certificate. This article explains the subject of Extended Validation SSL. It also explains the benefits of the EV SSL certificate and some of the reasons as to why an E-commerce store requires one. Read on to find out more.

What Is Extended Validation SSL Certificate?

Essentially, there are three types of SSL certificates namely, Extended Validation (EV), Domain Validated (DV) and Organization Validated (OV) SSL certificates. Today, I will dwell more on the Extended Validation (EV) SSL certificate. For the other two, that is a story for another day.

One reason I intend to dwell on the subject of EV is because of the role it plays in the security of E-commerce stores. The benefits and the roles that the EV plays in the security of E-commerce stores are explained in this article. But first, let us understand what Extended Validation SSL certificate is.

 

The EV certificate is the highest in rank, most expensive and most effective type of SSL certificate. When it is installed on a website, it will display a padlock icon, the HTTPS, the business name as well as the country in which the business is situated in. These details usually appear in the address bar of the web browser being used and appear in a green font.

The details of the website owner that are displayed in the address bar will help users to distinguish between the real website and the malicious websites trying to mimic the real website.

Another feature that characterizes EV SSL certificate and distinguish it from the rest is the process of setting it up. To set up an EV certificate, the owner of the website will be required to pass through a standardized process of identity verification. The process will help to establish that indeed the owners are legally authorized to the exclusive rights to the domain. With the high profile that are attached to them, EV certificates are essential to top website such as E-commerce stores that usually require identity assurance like processing of user login details, collection of vital user data and processing of online payments.

Why EV SSL Certificates are Essential for E-commerce websites

  1. EV SSL Provides Assurance That a Website is Legitimate and Secure

The hacking trends have hit the internet pretty hard. Customers have in the past, felt the heat. They have lost important and critical personal information and data files. They have also lost important credit card and debit card details that have led to them loosing significant amount of funds from their accounts. To that, they have become more alert than before. Your clients want assurance that the website that they are dealing with is actually the legitimate website that they intended to deal with and not a malicious website trying to mimic the real website in an attempt to steal information. Nothing provides an assurance to the customers of your E-commerce website like an EV certificate. As it has already been explained, the name of your E-commerce store is displayed in green confirming to your clients that you are legitimate. This will in turn increase their trust. Still in doubts about this? the 2015 Consumer Trust Report that show that 42% of E-commerce consumers understand that the green bar is a sign of greater safety can make you believe this.

  1. It Plays a Vital Role in the Encryption of Sensitive Information

EV offers a high 256-bit kind of encryption with a 2048-bit key length. This is the actual level of encryption that is ideal for your E-commerce website. The encryption is attached to important private information of the users such as the key login credentials, physical address and location details, financial information such as the credit and debit card details, banks details and other vital transaction details. The EV will make it impossible for a hacker to crack these details. Even if the hacker succeeded to access the information, he will not be in a position to decipher the meaning of the information. This is because the information usually goes through a coded format and can only be unlocked by the intended recipient.

  1. It Boost Customers’ Trust as well as their Loyalty

The padlock and the green address bar is an indicator that your E-commerce store is secure. They therefore act as a mark of trust. Your customers will not be afraid to use your website. Visitors who are sure with the security of their information are likely to convert into long lasting customers. In short, the EV SSL certificate increases the customer conversion rates.

  1. Boosts The Search Engine Ranking for The E-commerce Store

Aiming to improve the rank of your E-commerce store in search engine results page? why not try installing an EV SSL certificate. In 2014, google announced that HTTPS will be used as a ranking factor. Google intends to ensure for a perfect user experience and for the security of all users. EV SSL certificate is an utmost assurance of the user’s security and hence an important ranking factor.

  1. Protection of All Data Transfers

Data in transit is usually very vulnerable to attacks such as Man-In-The-Middle attacks. Hawk-eyed hackers are staged strategically to try and establish a loophole in the information being transferred that could give them a gate pass to steal the data. Absentia of an SSL certificate can be one big chance for hackers. They will easily gain access of the information and use it for their malicious reasons or alter the original meaning of the information. An EV SSL certificate encrypts all the information in transit to save it from the hackers. If you want to protect the information being transferred between your customers and your E-commerce store, start thinking about acquiring an EV SSL certificate.

 

  1. Issuance Time

With an EV SSL certificate, you will not have to wait for long before it is issued from your trusted certificate provider. Usually, it will take a week or less before the Certificate Authority issues the SSL certificate.

  1. A 24 Hour Customer Service

With an EV SSL certificate, the certificate provider will be at your service whenever needed. The certificate provider will provide you with a 24-hour customer service. All your emergencies, complaints and other enquiries are thus dealt with without delay. You want this type of quick response for your E-commerce store and this is why you should start thinking about acquiring an EV SSL certificate.

 

How to Acquire an EV SSL Certificate

Well, after learning how important an EV SSL certificate is to your E-commerce store, you are perhaps wondering how you can get one. That is easy. You can purchase it from Certificate Authority (CA) or from a reseller. There are numerous cheap EV SSL certificate providers that can offer you the SSL. You can also acquire one from a reseller, which is a good option because it is comparatively cheaper than the CA option.

Conclusion

E-commerce stores are usually big money dealers. Where there is money, so there are plenty of hackers waiting to cause havoc. The only way to be secure is having an SSL certificate. The EV SSL certificate is the best SSL for E-commerce stores. The whole subject of EV SSL certificate and the benefits that they bring forth to your E-commerce stores has been explained in this article.

Why EV SSL Certificate for E-commerce. Benefits of EV SSL Certificate 

We live in the internet era where almost everything is being done via the web. Thanks to the internet, you can now order for an item and have the item at your door step without having to move to the physical store. You can also make the payment for the item by just the click of a button. Indeed, the internet era has made things look so easy. It is the role that the internet plays in the business world that has made most E-commerce websites adopt it. It is estimated that 95% of all purchases in the year 2040 will be made via E-commerce websites. E-commerce websites are big money dealers. And where there is money, so there are uncountable hackers waiting to cause havoc. A successful cyber breach to an E-commerce store can be very costly. A juniper report indicate that the cost of data breach is likely to exceed $150 Million in 2020 alone.

This report show how important website security is to E-commerce stores. E-commerce stores involve the exchange of important customers’ data. Website visitors are required to submit their important details such as credit card and debit card details. It is upon the work of the E-commerce store to protect all these data files from being accessed by the rampant cyber criminals. An important type of an SSL certificate is specifically necessary to providing the required security. It is called the Extended Validation SSL certificate. This article explains the subject of Extended Validation SSL. It also explains the benefits of the EV SSL certificate and some of the reasons as to why an E-commerce store requires one. Read on to find out more.

What Is Extended Validation SSL Certificate?

Essentially, there are three types of SSL certificates namely, Extended Validation (EV), Domain Validated (DV) and Organization Validated (OV) SSL certificates. Today, I will dwell more on the Extended Validation (EV) SSL certificate. For the other two, that is a story for another day.

One reason I intend to dwell on the subject of EV is because of the role it plays in the security of E-commerce stores. The benefits and the roles that the EV plays in the security of E-commerce stores are explained in this article. But first, let us understand what Extended Validation SSL certificate is.

 

The EV certificate is the highest in rank, most expensive and most effective type of SSL certificate. When it is installed on a website, it will display a padlock icon, the HTTPS, the business name as well as the country in which the business is situated in. These details usually appear in the address bar of the web browser being used and appear in a green font.

The details of the website owner that are displayed in the address bar will help users to distinguish between the real website and the malicious websites trying to mimic the real website.

Another feature that characterizes EV SSL certificate and distinguish it from the rest is the process of setting it up. To set up an EV certificate, the owner of the website will be required to pass through a standardized process of identity verification. The process will help to establish that indeed the owners are legally authorized to the exclusive rights to the domain. With the high profile that are attached to them, EV certificates are essential to top website such as E-commerce stores that usually require identity assurance like processing of user login details, collection of vital user data and processing of online payments.

Why EV SSL Certificates are Essential for E-commerce websites

  1. EV SSL Provides Assurance That a Website is Legitimate and Secure

The hacking trends have hit the internet pretty hard. Customers have in the past, felt the heat. They have lost important and critical personal information and data files. They have also lost important credit card and debit card details that have led to them loosing significant amount of funds from their accounts. To that, they have become more alert than before. Your clients want assurance that the website that they are dealing with is actually the legitimate website that they intended to deal with and not a malicious website trying to mimic the real website in an attempt to steal information. Nothing provides an assurance to the customers of your E-commerce website like an EV certificate. As it has already been explained, the name of your E-commerce store is displayed in green confirming to your clients that you are legitimate. This will in turn increase their trust. Still in doubts about this? the 2015 Consumer Trust Report that show that 42% of E-commerce consumers understand that the green bar is a sign of greater safety can make you believe this.

  1. It Plays a Vital Role in the Encryption of Sensitive Information

EV offers a high 256-bit kind of encryption with a 2048-bit key length. This is the actual level of encryption that is ideal for your E-commerce website. The encryption is attached to important private information of the users such as the key login credentials, physical address and location details, financial information such as the credit and debit card details, banks details and other vital transaction details. The EV will make it impossible for a hacker to crack these details. Even if the hacker succeeded to access the information, he will not be in a position to decipher the meaning of the information. This is because the information usually goes through a coded format and can only be unlocked by the intended recipient.

  1. It Boost Customers’ Trust as well as their Loyalty

The padlock and the green address bar is an indicator that your E-commerce store is secure. They therefore act as a mark of trust. Your customers will not be afraid to use your website. Visitors who are sure with the security of their information are likely to convert into long lasting customers. In short, the EV SSL certificate increases the customer conversion rates.

  1. Boosts The Search Engine Ranking for The E-commerce Store

Aiming to improve the rank of your E-commerce store in search engine results page? why not try installing an EV SSL certificate. In 2014, google announced that HTTPS will be used as a ranking factor. Google intends to ensure for a perfect user experience and for the security of all users. EV SSL certificate is an utmost assurance of the user’s security and hence an important ranking factor.

  1. Protection of All Data Transfers

Data in transit is usually very vulnerable to attacks such as Man-In-The-Middle attacks. Hawk-eyed hackers are staged strategically to try and establish a loophole in the information being transferred that could give them a gate pass to steal the data. Absentia of an SSL certificate can be one big chance for hackers. They will easily gain access of the information and use it for their malicious reasons or alter the original meaning of the information. An EV SSL certificate encrypts all the information in transit to save it from the hackers. If you want to protect the information being transferred between your customers and your E-commerce store, start thinking about acquiring an EV SSL certificate.

 

  1. Issuance Time

With an EV SSL certificate, you will not have to wait for long before it is issued from your trusted certificate provider. Usually, it will take a week or less before the Certificate Authority issues the SSL certificate.

  1. A 24 Hour Customer Service

With an EV SSL certificate, the certificate provider will be at your service whenever needed. The certificate provider will provide you with a 24-hour customer service. All your emergencies, complaints and other enquiries are thus dealt with without delay. You want this type of quick response for your E-commerce store and this is why you should start thinking about acquiring an EV SSL certificate.

 

How to Acquire an EV SSL Certificate

Well, after learning how important an EV SSL certificate is to your E-commerce store, you are perhaps wondering how you can get one. That is easy. You can purchase it from Certificate Authority (CA) or from a reseller. There are numerous cheap EV SSL certificate providers that can offer you the SSL. You can also acquire one from a reseller, which is a good option because it is comparatively cheaper than the CA option.

 

Conclusion

E-commerce stores are usually big money dealers. Where there is money, so there are plenty of hackers waiting to cause havoc. The only way to be secure is having an SSL certificate. The EV SSL certificate is the best SSL for E-commerce stores. The whole subject of EV SSL certificate and the benefits that they bring forth to your E-commerce stores has been explained in this article.

 

Tags: Certificate for E-commerce
Anasvirk

Anasvirk

Anas is a young business entrepreneur and blogger. He loves to explore creative ideas and transform them into a valuable read by his amazing writings skills.

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