As a musician, you are probably all too aware of the effort and persistency that comes with accessing audiences and growing your fanbase. Trying to make your mark in an already overcrowded market in 2020 isn’t easy. While at one point it was only possible to get yourself out there with the backing from a label or distributor, in more recent years, individual artists are now able to tackle the music industry head-on.
Marketing tools are brilliant ways to analyze your listeners and followers and ensure optimum performance. There is an abundance of different tools available, so much so, it can be complicated to navigate your way through and select the best one. Luckily, we’ve rounded up some of the best marketing tools out there to boost your listeners and get yourself heard.
Spotify for Artists
Spotify is an online streaming platform of music, videos, and podcasts where you can access artists from all around the world. Spotify for artists is a fantastic tool that gives artists access to statistics to help manage their profile and widen their audience.
If you’re not signed up to a label or distributor, Spotify provides a Provider Directory that holds numerous recommended distributors to choose from. To boost your success even more, find out how to get yourself featured on one of Spotify Playlists. Spotify Playlists, which make up about a third of all listening time on the service, will be sure to be good promo.
Spoon is another streaming service but is audio-only. It is like Bigo Live for audio and it enables its users to create their own shows where they can talk, chat, and interact with their listeners. Spoon strips it back to an authentic way of communicating through conversation as opposed to using videos.
Users are even able to make a profit from their listeners. Spoon is not just for artists, musicians, and singers – it also welcomes writers, comedians, and anything else that is suitable for audio-only. This is more of a marketing platform as opposed to a tool, but the ability to converse with fans gives it a level up from other streaming platforms.
As your fanbase grows, the ability to promote yourself to your loyal fans becomes more difficult. There’s nothing better than being able to send your fans personalized and customized messages.
Luckily, you can avoid the painstakingly long task of manually addressing every message to your followers by using a Facebook Bot, or to the less tech-jargon proficient, an automated messaging software. Using a bot saves time and allows you to reach a wide audience.
You are probably more than well aware of how important advertising yourself and your music on different social media platforms is. The task of staying on top of all your socials can be a long and often a headache evoking task. Out of all the tools we’ve looked at, Buffer seems to come out on top.
You can sign up and join for free and a premium plan starts at only $15 a month. You can use Buffer to organize content across all of your platforms to make sure it is seen. The data provided by Buffer will also advise you on your performance and how well-received your content is.
Your music will speak for itself but getting your content to reach your followers will help make sure you stay relevant and your fans stay up to date with your musical journey. Utilizing these tools will increase your following and will enable you to reach new audiences.