With over 4.5 Billion internet users around the world, it is safe to say that any business needs to have a good online marketing strategy to have its presence felt. With consumers and brands almost always online and evolving, it’s important to be able to reach them and observe where they are spending most time.
But the main issue is online marketing tactics can seem quite daunting. With so many strategies to choose from, it becomes complicated to finalize a clear path.
Remember that over any consideration, you should find a professional who makes sincere efforts to help you understand what you are up to when it comes to making improvements to your business. For instance, LRoss Marketing Consulting stands out as an affordable option. A team conformed by experienced strategists.
To make your choice easier, here are 6 leading online marketing strategies you should focus on –
1- Content Marketing
It is the most timeless technique, which is used by 91% of organizations worldwide for marketing as of June ‘19. Inbound marketing agencies are creating and spreading relevant and steady content to retain and engage a niche audience and drive profits focusing on long-term results.. Content Marketing can take a variety of forms – videos, images, podcasts, white papers, etc which do not explicitly promote a business and attract inbound traffic by engagement.
2- Search Engine Optimization (SEO)
SEO is the umbrella term that covers various strategies used for improving your website’s ranking in search engine results for keywords related to your business. The higher you boost your ranking, the more traffic from people searching for services you offer. More than 91% of sales occur from top-ranking Google search websites as this boosts your ongoing content development strategy. You can also use websites that provide organic SEO and link-building services like ViralChilly. Having their expertise at your disposal may increase your panache in the SEO market.
3- Email Marketing
Email marketing is a great technique to focus on engaging new customers as well as retaining old ones. With 59% people being influenced by marketing emails, this strategy focuses on building brand awareness and influences customers to remember your business resulting in amazing clickthrough rates.
Segmentation of emails to focus on valuable information makes sure that it doesn’t become spammy and encourages repeat purchases.
Capture your website visitor’s information and try to turn this into new leads by sending mails which build authority and access relationships with customers.
4- Social Media Marketing
54% of ‘Social Browsers’ use social media to research products and 74% of customers recommend the business on social media platforms if their experience is pleasant. These numbers are testament to the power these platforms hold in the lives of millennials.
Maintaining social media presence can help in building brand awareness with current as well as potential customers and gives them an open platform to engage with the brand and learn relevant facts. It can also give them a chance to ask businesses queries and contact them directly through social media. This in turn ensures positive word of mouth for the business.
5- Influencer Marketing
Influencer marketing focuses on endorsements from social media influencers – which can be people or brands – who have a niche following or social influence in a particular field. The reason people are drawn to these ‘Influencers’ is that they are perceived as credible and build trust in their audience’s mind.
Businesses can send products to these influencers as samples or paid advertisements to attract their huge crowd of followers and leverage them as potential loyal customers.
As a case study, Daniel Wellington has used Instagram and other social media platforms to advertise their watches with Influences like Kendal Jenner. The 15000$ startup company had become one of the hottest brands worth more than $220 Million in 2015 with the main focus on influencer promotions and word-of-mouth marketing.
6- Pay-per-Click (PPC) Advertising
As the name suggests, PPC is a paid form of online advertising that has an auction system. With PPC, businesses bid on keywords that they want their websites to show up on search engine sponsored links. These are very specific keywords or phrases and the ad is triggered when a user clicks on them. The good part – you don’t pay unless there is a click on the ad which is placed above organic search results in the search engine.
The higher your bid, the higher the chances of a user clicking on your ad.
The benefit of implementing PPC is that ads can send relevant and quantified traffic to your website as soon as the payment goes through for the auction.
Compared to traditional marketing methods, online marketing tactics are very cost-effective. Focusing on the right strategies can expand the reach of the business to attract more customers with no limitation of geographical or other boundaries. It also helps in bringing in a more qualified and niche audience pertinent to your expertise.
The mentioned strategies can take your business to scale new heights if aptly used.
