You will have to make the best use of SEO to feature high in the SERPs. This means you will need to make the perfect choice between the two specific sides of SEO force and these are:
- White hat and
- Black hat.
For the uninformed, these terms may sound like some magic words. Well, it is true as SEO will do all the magic to ensure that your site is found in the first page of the search engine results. What does this mean? It means that your site must have a very good rank to be found easily and that is what an SEO consultant will do for you.
They will ensure that you make the long haul instead of some quick profits from it.
Black hat SEO
However, if you want a ‘get rich quick’ scheme using SEO service then the best approach for you to follow is probably the black hat SEO.
- If you do this of SEO, you will need to focus on your web content for optimization.
- Your focus will be only for the search engine.
- You will be inconsiderate for the humans who will read it eventually.
It is true that there are lots of ways in which you can make your site rank high on the search engine results and may even bend and break the rules for that purpose as times. For this, the black hat SEO seems to be the most perfect approach to make a few thousand dollars quickly.
However, there are a few downsides of such approach as well such as:
- This specific type of approach will result in crappy pages
- Make the site look like a spam and
- Increase the chances of being severely punished by the search engines.
This is not good news for the marketer as there is a high chance that the page will be banned very quickly by Google. This will ruin the chance of building more traffic to the site and something more sustainable for the future.
The only way to succeed in this approach is to be on the lookout continuously so that you know about the latest updates in the search engines and come up with newer and better ideas and ways to deal with the rules.
White hat SEO
On the other hand, white hat SEO will help you to have more sustainable results for your online business. The prime difference of a white hat SEO with black hat is that it focuses on the human audience rather than the search engine’s algorithm.
In this approach the visitors will get the content that will be easier for them to access while you can easily play according to the set rules of the search engine.
White hat SEO is more popular and useful than black hat SEO.
- It is not certainly in ‘black or white’ always
- It needs to be pure and less manipulative
However, if you do not want to trick others, intentionally game the system and yet gain a distinct advantage, you can use gray hat SEO which is little white and black as the name implies.