Twollow
  • Tech
    Must-Have Apps for Every Tech Lover

    5 Must-Have Apps for Every Tech Lover

    web development

    What To Know About Home Internet Plans

    Fax Machines For Modern Businesses

    The Benefits Of Fax Machines For Modern Businesses

    Modern Mobile UI

    4 Dos and Don’ts of Modern Mobile UI

    How to Choose the Right Laptop

    How to Choose the Right Laptop for You

    IT Support Services

    Why You Need IT Support Services

    Managed IT Services

    Managed IT Services vs. Outsourcing: Here’s What You Need to Know

    Digital Marketing Trends

    How To Scale Your IT Team On A Budget

    Benefits Of Cloud Print Management In The New Era Of Work

    4 Benefits Of Cloud Print Management In The New Era Of Work

  • Apps
    spotify fraud

    Shopify Fraud Prevention Tips Every E-Commerce Business Owner Should Know

    Nintendo 3DS emulator

    11 Best Nintendo 3DS emulator for PC, Windows & Android

    play and win online

    6 Best User-friendly APPs to Play Online Lottery

    Design Canva Templates

    How to Design Canva Templates

    link building service

    Hack someone’s Instagram Password with Easy Tricks

    Buying Instagram Followers

    The Pros and Cons of Buying Instagram Followers

    mobile app business plan

    How to Create a Perfect Mobile App Business Plan?

    app development

    Why Should You Consider React Native App Development?

    Instagram app

     What is Instagram Monitoring 

  • How To
    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

    live stream

    How to Live Stream on Twitch

    How Can Workout Make Life Easier

    How Can Workout Make Life Easier?

  • Business
    • All
    • Finance
    Shipping Container into an Office

    Turn a Shipping Container into an Office

    business exhibition

    Business Management: 4 Tips to Grow a Successful Business

    What You Should Do During a Bitcoin Bear Market

    A Decade of Bitcoin: The Past, Present, and Future

    Build a Strong and Efficient Team

    Pro Tips To Avoid Common Trade Show Pitfalls

    Bitcoin Trading Platforms

    How to Buy Bitcoin Canada Using Coinberry?

    Essentials Every Business Needs

    Essentials Every Business Needs

    smart transportation with Motorway intersection

    Businesses That Require Flexible Transport Solutions

    Business Operations

    4 Ways in Which an IT Consultant Could Assist Your Business Operations

    Positive Reputation in the Building Industry

    3 Tips for Building a Positive Reputation in the Building Industry

  • Marketing
    Facts to Increase Conversions

    Site Heatmaps: Facts to Increase Conversions

    Search Engine Optimization

    7 Ways that Search Engine Optimization Can Help Your Software as a Service Business

    SEO Outreach

    SEO Outreach: The Reason You Struggle and 5 Ways to Do It Better

    Engagement Rate

    How To Calculate Engagement Rate: Meaning & Formula

    Tips to Compose a Top-Notch Case Study

    10 Tips to Compose a Top-Notch Case Study

    online social media online community

    9 Tips to Drive Traffic to Your Blog from Social Media

    social media pictures

    5 Tips for Improving Your Social Media Pictures

    Best Youtube Advertising Strategies For Small Businesses

    7 Best Youtube Advertising Strategies For Small Businesses

    Social Media Marketing Tips For Beginners

    4 Social Media Marketing Tips For Beginners

  • General
    property investment

    How Property Taxes Work: Everything You Need to Know

    A construction worker injured his knee

    10 Practices to Avoid Construction Site Accidents and Injuries at Night

    AC

    9 Steps on How to Fix Water Dripping from AC Vent

    Funeral Director

    Why You Need a Funeral Director In Difficult Times

    thermostat

    Why Can’t Your Furnace Keep Up With The Thermostat?

    Stop Sign

    What are the Requirements and Regulations of a Stop Sign?

    Nursing Jobs

    Five Nursing Jobs That You Need to Know About

    Plumbing Emergency

    Four Ways to Tell if It’s a Plumbing Emergency

    Need Of A Website For Your Dental Practice

    Need Of A Website For Your Dental Practice

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    Must-Have Apps for Every Tech Lover

    5 Must-Have Apps for Every Tech Lover

    web development

    What To Know About Home Internet Plans

    Fax Machines For Modern Businesses

    The Benefits Of Fax Machines For Modern Businesses

    Modern Mobile UI

    4 Dos and Don’ts of Modern Mobile UI

    How to Choose the Right Laptop

    How to Choose the Right Laptop for You

    IT Support Services

    Why You Need IT Support Services

    Managed IT Services

    Managed IT Services vs. Outsourcing: Here’s What You Need to Know

    Digital Marketing Trends

    How To Scale Your IT Team On A Budget

    Benefits Of Cloud Print Management In The New Era Of Work

    4 Benefits Of Cloud Print Management In The New Era Of Work

  • Apps
    spotify fraud

    Shopify Fraud Prevention Tips Every E-Commerce Business Owner Should Know

    Nintendo 3DS emulator

    11 Best Nintendo 3DS emulator for PC, Windows & Android

    play and win online

    6 Best User-friendly APPs to Play Online Lottery

    Design Canva Templates

    How to Design Canva Templates

    link building service

    Hack someone’s Instagram Password with Easy Tricks

    Buying Instagram Followers

    The Pros and Cons of Buying Instagram Followers

    mobile app business plan

    How to Create a Perfect Mobile App Business Plan?

    app development

    Why Should You Consider React Native App Development?

    Instagram app

     What is Instagram Monitoring 

  • How To
    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

    live stream

    How to Live Stream on Twitch

    How Can Workout Make Life Easier

    How Can Workout Make Life Easier?

  • Business
    • All
    • Finance
    Shipping Container into an Office

    Turn a Shipping Container into an Office

    business exhibition

    Business Management: 4 Tips to Grow a Successful Business

    What You Should Do During a Bitcoin Bear Market

    A Decade of Bitcoin: The Past, Present, and Future

    Build a Strong and Efficient Team

    Pro Tips To Avoid Common Trade Show Pitfalls

    Bitcoin Trading Platforms

    How to Buy Bitcoin Canada Using Coinberry?

    Essentials Every Business Needs

    Essentials Every Business Needs

    smart transportation with Motorway intersection

    Businesses That Require Flexible Transport Solutions

    Business Operations

    4 Ways in Which an IT Consultant Could Assist Your Business Operations

    Positive Reputation in the Building Industry

    3 Tips for Building a Positive Reputation in the Building Industry

  • Marketing
    Facts to Increase Conversions

    Site Heatmaps: Facts to Increase Conversions

    Search Engine Optimization

    7 Ways that Search Engine Optimization Can Help Your Software as a Service Business

    SEO Outreach

    SEO Outreach: The Reason You Struggle and 5 Ways to Do It Better

    Engagement Rate

    How To Calculate Engagement Rate: Meaning & Formula

    Tips to Compose a Top-Notch Case Study

    10 Tips to Compose a Top-Notch Case Study

    online social media online community

    9 Tips to Drive Traffic to Your Blog from Social Media

    social media pictures

    5 Tips for Improving Your Social Media Pictures

    Best Youtube Advertising Strategies For Small Businesses

    7 Best Youtube Advertising Strategies For Small Businesses

    Social Media Marketing Tips For Beginners

    4 Social Media Marketing Tips For Beginners

  • General
    property investment

    How Property Taxes Work: Everything You Need to Know

    A construction worker injured his knee

    10 Practices to Avoid Construction Site Accidents and Injuries at Night

    AC

    9 Steps on How to Fix Water Dripping from AC Vent

    Funeral Director

    Why You Need a Funeral Director In Difficult Times

    thermostat

    Why Can’t Your Furnace Keep Up With The Thermostat?

    Stop Sign

    What are the Requirements and Regulations of a Stop Sign?

    Nursing Jobs

    Five Nursing Jobs That You Need to Know About

    Plumbing Emergency

    Four Ways to Tell if It’s a Plumbing Emergency

    Need Of A Website For Your Dental Practice

    Need Of A Website For Your Dental Practice

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

Evaluate the latest SEO Trends and Pursue the Right Ones

by Tom Fogden
August 27, 2019 - Updated on August 5, 2021
0
Evaluate the latest SEO Trends
Share on FacebookShare on Twitter

SEO professionals need to optimize their efforts to generate the best efficiencies in SEO implementation and must know how to channelize their efforts by focusing on things that matter most. It is pointless to follow trends without proper thought because every effort must pay back well to justify the time spent for it.

In their endeavor to stay tuned with the trends and follow the best practices, many SEO professionals tend to be obsessed with every detail and feel the urge to pursue it. However, one must weigh the benefits of the SEO aspects to gauge the returns in terms of revenue, traffic, and conversions before deciding to pursue it with single-minded devotion.

The truth is that everything in SEO does not call for full time and attention and one must know where to apply the efforts for the best results. This is what the professionals at Miami SEO Kotton Grammer Company advise its clients. All trends are not as remunerative as it appears which is why many SEO trends generate much hype and often over-rated.

Pursuing such trends is never a good idea because it can lead to wasted efforts. It is important to cut through the hype and evaluate trends to determine its actual worth to decide how much it can pay back. Based on the findings you can pick trends that are worth pursuing.

In this article, we will throw light on some of the much talked about and over-rated trends that do not hold as much value as people think. Think carefully before you adopt these with full efforts.

Voice Search

Looking into the future of SEO it appears that voice search is going to dominate SEO and should figure topmost among the SEO strategies. If you believe in it, then it is time to have a re-look at it to know if your understanding is correct. First, you must understand if voice search is really rising fast. In this context, you must look closely at voice search and voice assistance which apparently look similar and tend to confuse the perception about voice search.  The fact is that voice search and voice assistance both use voice recognition technology, but there is a huge difference in the way people use these features.

When people seek answers to questions like what time of the day it is or what is the weather like, they look for stock answers readily stored in the search database that does not involve any searching. This is an example of using voice assistance.

On the other hand, when people want to find out some fine beauty parlor near them, they would frame the question accordingly, and it entails thorough searching by search engines to serve the right answer.

When talking about voice optimization, the emphasis is on enabling websites to answer some frequently asked questions, and not anything asked randomly. It means the professionals are actually talking about voice assistance and not voice search.

Voice search is still in the nascent stages but a viable option for local businesses and other e-commerce options. But it is not yet ready for adoption across all segments of business right now.

Duplicated landing pages for a different locale

Some businesses though based in one city need to rank for other cities too.  To achieve the ranking goal in various cities, many SEO professionals feel that creating separate landing pages for different cities with duplicated content would provide the results.  But the practice does not consider user experience at all as evident from the same content used for various locations.

To do it in a better way, you must make the pages user-oriented by taking into consideration what the user expects and include such elements in the content.  To make the content relevant for users of a particular area, include testimonials from first parties for businesses in that area and mention local business districts in your content.   Cite common challenges that business face in that area. And do not forget to optimize the metadata for images used on the pages.

Local citations – Quality or quantity?

Visibility matters most in SEO, and it is quite logical to aim for listing your business on as many location directories as possible.  Listing in Google My Business and other directories are extremely important to gain high visibility and improve rankings. But this does not mean that you should emphasize only on quantity leaving aside quality. Having a sizeable number of entries in directories that spell quality should be your aim and not just aiming for the highest number of entries anywhere and everywhere regardless of the quality. Having achieved 20-30 top local citations, look for more industry-specific listing that helps to build authority.

Too much focus on rank tracking

Trying to rank for every keyword is not a good idea, and there is no need to run after every keyword that figures in keyword research.  Too much emphasis on tracking a large number of keywords can dilute the focus and prove counter-productive. The most important aspect for keywords is the intent behind and since keywords have varied search intents behind it may not reflect your performance in its true light.

Tracking about 25-30 keywords make things more manageable, but before choosing the keywords, you must test if it is capable of producing the results you expect by running a manual search of each keyword.

Guest posting

Guest posting still works but only if you do it with some thought. Trying to publish content on other websites without considering the implications would in most cases prove frustrating especially if you have an inclination for guest posting networks.  Since such networks share the same IP, the spam-like activity becomes evident to search engines.

The right way of guest posting is to create a guest posting strategy first with positive outreach for publications in the industry niche. But be careful to stay away from guest posting networks that can damage your reputation.

Go with trends by judging the returns that it can fetch for you because what works for others may not work for you in the same way.

Tags: Evaluate the latest SEO trendsSEO trends
Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

Facts to Increase Conversions
Marketing

Site Heatmaps: Facts to Increase Conversions

Webpage heatmap is one of the most effective ways to understand what is important to your website visitors. What are...

by John Morris
June 24, 2022
Search Engine Optimization
Marketing

7 Ways that Search Engine Optimization Can Help Your Software as a Service Business

Search engine optimization isn’t a new concept – it’s been around for years. It’s proven itself as an effective way...

by Tom Fogden
June 6, 2022
SEO Outreach
Marketing

SEO Outreach: The Reason You Struggle and 5 Ways to Do It Better

You know that search engine optimization is essential for building a successful business. But unless your job is in SEO,...

by John Morris
June 2, 2022
Engagement Rate
Marketing

How To Calculate Engagement Rate: Meaning & Formula

In a world where social media plays such a significant role in our daily lives, it is no surprise that...

by John Morris
May 28, 2022

Recommended.

payroll software

7 Ways Your Business Can Benefit From Implementing Payroll Software

March 9, 2022
E learning

6 Reasons Why E learning Proves to Be Beneficial

April 21, 2020 - Updated on July 28, 2021
Protein Expression

Protein Expression Systems: A Better Understanding and Comparisons

October 28, 2021 - Updated on March 16, 2022
business strategy

Lean Business Strategies and Tips to Help You with Your 2021 Budget

June 17, 2021
Men fashion

Big and Tall Men Clothing Trends for 2021

July 10, 2021
Paranormal Activity

Paranormal Activity: Your Ghost Hunting Kit Is Incomplete Unless You Have These

January 26, 2021 - Updated on March 15, 2022

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2022)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2022)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • Voice2V.com - Expand the Boundaries of Audio with Voice2V
    Voice2V.com - Expand the Boundaries of Audio with Voice2V
  • Hack someone’s Instagram Password with Easy Tricks
    Hack someone’s Instagram Password with Easy Tricks

Recent Posts

Shipping Container into an Office

Turn a Shipping Container into an Office

June 27, 2022
Facts to Increase Conversions

Site Heatmaps: Facts to Increase Conversions

June 24, 2022
business exhibition

Business Management: 4 Tips to Grow a Successful Business

June 23, 2022
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security