Marketing is a top priority for every law firm, whether it’s a large or small business. Promoting your law firm is essential to build a strong client base and gaining a credible reputation in the industry.
When it comes to marketing your law firm, there’s no shortage of strategies that you can use. Traditional and digital marketing methods are both great, with the latter being particularly effective in the modern day.
In this article, we’re going to cover everything you need to know about legal marketing, so you can promote your business and succeed in the law industry.
Marketing Terms You Need to Know
If you want to create an effective marketing strategy, you’ll need to have a clear understanding of the terminology. There’s lots of jargon in the marketing world, and it can quickly get confusing!
Here are some key terms you need to know:
- Lead – a lead is a potential client, such as somebody who has inquired about your services in person, over the phone, or online.
- Call-to-action (CTA) – this is when you encourage your audience to take a specific action, such as signing up to your email list or following you on social media.
- Search engine optimization (SEO) – this is the process of optimizing your online content for search engines, such as Google.
Creating a Marketing Budget
Defining your budget is a key step in the creation of your marketing strategy. You’ll need to figure out how much money you can (or are willing to) spend on marketing for your law firm.
Consider the marketing methods you’re going to use or whether you’re hiring a freelance marketer or marketing company. Are you going to purchase physical promotional tools or pay for premium plans on digital marketing platforms?
Optimization of Your Website
Most of your leads will come through your website. When a client is searching for a lawyer, they’ll look online and read through the top few websites on search engine results pages (SERPs).
Optimizing your site boosts your rankings on SERPs, so you are more visible to your target audience. Including plenty of law-related keywords in your content is essential when you’re trying to optimize it.
Your site should be modern and easy to navigate, and you should continually update your content to convey to search engines that it’s still active. Include your contact details and links to your social media on the bottom header so customers know how to get in touch with you.
As a lawyer, networking is a great way for you to expand your client base. You can network by attending local and national events or even organizing your own events.
Networking enables you to create deep connections with other lawyers, law firms, and potential clients. You can also gain client referrals and interact with people on a face-to-face basis instead of through a screen.
Social media is becoming increasingly important in the law industry. You can use social media to engage with potential and current clients while promoting your services.
Creating a professional profile on LinkedIn is a great way to network with other lawyers and law firms. You can also use platforms such as Twitter and Instagram to spread the word about your business.