Gathering Targeted Leads: 20 Proven Ways to Grow Your Email List

A marketers job is to make sure they have current contacts added to their marketing campaigns. This makes sure your company stays on the right track. An email list is a list of potential clients that you can email. Here are 20 proven ways to grow your email list.

Create Good Content

For people to want to stay subscribed and to continue providing their email, you are going to have to put out entertaining content. It is most likely that your company has a theme, so continue to put out good content relating to your theme. Visit Benchmark to learn how to use Facebook to generate a larger email list.

Convince People to Share the Emails

When contacting your email list, connect with the people you are emailing. Engaging with the people on your email list will help to get more people on it. Engagement encourages people on the email list to share what they are receiving with others. This gets the word out and attracts more people to your email list.

Provide Gated Content

Gated content is content that can only be accessed by people providing their contact information. When people provide contact information, they are providing things such as their social media and email addresses. Once you obtain email addresses, you have more people added to your contact list. Gated content can be interesting information. You can attract people to gated content by providing snippets of information.

Host Giveaways

Simple giveaways are one of the easiest ways to attract a plethora of email addresses. The chance of winning a paid vacation or a new phone is enough to enter a simple email. Email addresses are used to contact the winner of the giveaway. You can also offer incentives to provide more email addresses. Extra raffle tickets can be offered as a reward for sharing the giveaway with friends and providing more email addresses.

Create a YouTube Channel

YouTube Channels are hard to grow, so only perform this task if you have a decent following or are willing to put a lot of work into the channel. When you have a YouTube channel, users can subscribe by using their email address. This will provide more email addresses to your email list.

Create a Blog

Just like a YouTube channel, people can subscribe to a blog. You can set up your blog to allow subscription with an email address. Once people subscribe, the email addresses can be added to the email list.

Collect Emails in a Store

If you happen to own a real-life store, it allows for the face to face interaction with customers. You can offer incentives for customers in exchange for their email address. Incentives can be things such as gift cards or free items. You can also obtain email addresses when customers check out.

Create a Quiz

Creating quizzes provides a way to interact with other people. Quizzes offering insight often grab people’s attention. After people take the quiz, you can offer them results with the submission of their email address. You can then send the results to their email and add the email address to your email list.

Use Social Media

Besides YouTube, there are a plethora of other social media platforms that you can use. Instagram and Twitter are great for obtaining email addresses. Just like YouTube, you can grow your Instagram and Twitter pages and later use them to obtain email addresses for your email list.

Host a Local Meetup

Although local meetups are hard to organize, they can have great benefits. Local meetups provide the opportunity for you to communicate with people in your community and hopefully obtain their email addresses.

In Real-Life Raffle

Online raffles require an email submission online, while an in real-life raffle requires people to write down their email addresses on a piece of paper and put them in a bowl. You then use the email addresses to contact the winner and add to the email list.

Snapchat

Snapchat is another social media platform like YouTube, Instagram, and Twitter. You can advertise your email list on Snapchat. Just like the other social media, you will have to gain a decent amount of followers. Followers are friends on the app and people subscribed to you.

Host a Live Event

Live events can be hosted by different platforms like YouTube, Twitch, and Zoom. Zoom is used for live meetups, Twitch is for live streaming, and YouTube can also be used for live streaming. You have to have something interesting for people to want to watch. Once people start to watch your live streams you can ask for their email addresses and add them to the email list.

Offer a Coupon

If you are selling items or services, you can offer coupons in exchange for email addresses. Make sure the person giving you the email address knows they are being put on your email list.

Offer a Free Tool

You can offer people free online tools in exchange for their email address. Online tools can be software like spell checkers or free software.

Pinterest is another kind of social media. It is different from Instagram and Twitter in the way that Pinterest is more run by brands. You can use Pinterest to get the word out about your giveaways and raffles.

Create a Survey

Offer coupons or rewards in exchange for taking the survey, people can sign up for the survey by providing their email address. You can use people’s emails to give them their reward.

Add a Signup Button to Facebook Page

Facebook offers people the option to add a signup button to their page. The signup button can allow people to sign up for various things depending on what you require, in this case, it is an email list.

Add a Call to Action in Instagram

A call to action button on Instagram is just like a signup button on Facebook. When people view your Instagram profile, the call to action button will be there if you allow for it in settings.