Twollow
  • Tech
    Breathe New Life into Your MacBook

    Breathe New Life into Your MacBook Pro With Battery Replacement

    Machine and Equipment Manufacturers

    Machine and Equipment Manufacturers for Industrial Development

    Roll Out in Style With Kia Cerato Mats

    Roll Out in Style With Kia Cerato Mats

    Beat the Heat

    Beat the Heat Through an Expert Evaporative Cooling System Service

    How To Remove OBJ In A Box In WordPress

    How To Remove OBJ In A Box In WordPress

    How To Delete Ultrasurf For Chrome

    How To Delete Ultrasurf For Chrome

    Streaming Microphone

    Elevate Your Online Presence with a Streaming Microphone

    Luxury modern house on earth isolated on white background,Concep

    How To Use Technology To Design Your Dream Home

    Data-Only SIM Card for Digital Nomads

    The Advantages of a Data-Only SIM Card for Digital Nomads

  • Apps
    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

    How To Make Glass In Little Alchemy

    How To Make Glass In Little Alchemy?

  • How To
    How To Import GTA Vice City Save To IOS

    How To Import GTA Vice City Save To IOS

    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

  • Business
    • All
    • Finance
    Businesswoman Looking At Financial Report

    How to Ensure Financial Health of a Company

    Avoid Capital Gains

    The Importance of the Initial Public Offering Process

    Co-Working Spaces

    Co-Working Spaces is an Alternative to Traditional Renting

    Economic Fallout of Insider Trading

    The Economic Fallout of Insider Trading

    What is Employer Shared Responsibility

    What is Employer Shared Responsibility?

    How To Increase Business Productivity

    How To Increase Business Productivity

    ethical company

    What Are The Common Characteristics Of An Ethical Company?

    Rent Office in Wanchai

    The Perfect Rent Office in Wanchai That Suits Your Needs

    Couriers Services

    How Couriers Services Help Streamline Your Shipping Process in Speeding Up Your Delivery

  • Marketing
    Bangkok SEO Services

    Tap Into the Power of Bangkok SEO Services

    Everything You Need to Know About Legal Marketing

    Everything You Need to Know About Legal Marketing

    SEO Is a Game-Changer

    Why SEO Is a Game-Changer for Your Start-Up

    How You Can Improve Your Customer Experience Using Insights

    How You Can Improve Your Customer Experience Using Insights

    brand

    How to Market Yourself as a Consultant

    Why Is It Investible For Entrepreneurs in Marketplace Solutions

    Why Is It Investible For Entrepreneurs in Marketplace Solutions?

    Customer Retention

    6 Creative Ways To Use Consumer Insights For Customer Retention

    Guide On Choosing The Right WordPress Theme For Your Brand

    A Guide On Choosing The Right WordPress Theme For Your Brand

    Key Tips for Creating a Strong Brand for your Business

    15 Key Tips for Creating a Strong Brand for your Business

  • General
    Car Accident

    Getting The Most Money Out of A Car Accident -Your Legal Guide!

    Edibon Automotive Mechanical Teachings

    Enhance Engineering Skills with Edibon Automotive Mechanical Teachings

    Tooth Implant

    A Tooth Implant in Singapore is a Smile Makeover Without Breaking the Bank

    Estate Agent Course

    The Real Estate Agent Course Helps You Stand Out in a Competitive Market

    Best Bridal Bouquets in Singapore

    Discover the Best Bridal Bouquets in Singapore

    From Reading to Relaxation

    From Reading to Relaxation: How a Book Pillow Can Benefit You

    Handcrafted Figurines

    Handcrafted Figurines for a Unique Gift Idea

    How Warm Up Suits Can Help Players

    How Warm Up Suits Can Help Players Perform Their Best

    Empower Your Body and Mind With Pilates in Hong Kong

    Empower Your Body and Mind With Pilates in Hong Kong

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    Breathe New Life into Your MacBook

    Breathe New Life into Your MacBook Pro With Battery Replacement

    Machine and Equipment Manufacturers

    Machine and Equipment Manufacturers for Industrial Development

    Roll Out in Style With Kia Cerato Mats

    Roll Out in Style With Kia Cerato Mats

    Beat the Heat

    Beat the Heat Through an Expert Evaporative Cooling System Service

    How To Remove OBJ In A Box In WordPress

    How To Remove OBJ In A Box In WordPress

    How To Delete Ultrasurf For Chrome

    How To Delete Ultrasurf For Chrome

    Streaming Microphone

    Elevate Your Online Presence with a Streaming Microphone

    Luxury modern house on earth isolated on white background,Concep

    How To Use Technology To Design Your Dream Home

    Data-Only SIM Card for Digital Nomads

    The Advantages of a Data-Only SIM Card for Digital Nomads

  • Apps
    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

    How To Make Glass In Little Alchemy

    How To Make Glass In Little Alchemy?

  • How To
    How To Import GTA Vice City Save To IOS

    How To Import GTA Vice City Save To IOS

    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

  • Business
    • All
    • Finance
    Businesswoman Looking At Financial Report

    How to Ensure Financial Health of a Company

    Avoid Capital Gains

    The Importance of the Initial Public Offering Process

    Co-Working Spaces

    Co-Working Spaces is an Alternative to Traditional Renting

    Economic Fallout of Insider Trading

    The Economic Fallout of Insider Trading

    What is Employer Shared Responsibility

    What is Employer Shared Responsibility?

    How To Increase Business Productivity

    How To Increase Business Productivity

    ethical company

    What Are The Common Characteristics Of An Ethical Company?

    Rent Office in Wanchai

    The Perfect Rent Office in Wanchai That Suits Your Needs

    Couriers Services

    How Couriers Services Help Streamline Your Shipping Process in Speeding Up Your Delivery

  • Marketing
    Bangkok SEO Services

    Tap Into the Power of Bangkok SEO Services

    Everything You Need to Know About Legal Marketing

    Everything You Need to Know About Legal Marketing

    SEO Is a Game-Changer

    Why SEO Is a Game-Changer for Your Start-Up

    How You Can Improve Your Customer Experience Using Insights

    How You Can Improve Your Customer Experience Using Insights

    brand

    How to Market Yourself as a Consultant

    Why Is It Investible For Entrepreneurs in Marketplace Solutions

    Why Is It Investible For Entrepreneurs in Marketplace Solutions?

    Customer Retention

    6 Creative Ways To Use Consumer Insights For Customer Retention

    Guide On Choosing The Right WordPress Theme For Your Brand

    A Guide On Choosing The Right WordPress Theme For Your Brand

    Key Tips for Creating a Strong Brand for your Business

    15 Key Tips for Creating a Strong Brand for your Business

  • General
    Car Accident

    Getting The Most Money Out of A Car Accident -Your Legal Guide!

    Edibon Automotive Mechanical Teachings

    Enhance Engineering Skills with Edibon Automotive Mechanical Teachings

    Tooth Implant

    A Tooth Implant in Singapore is a Smile Makeover Without Breaking the Bank

    Estate Agent Course

    The Real Estate Agent Course Helps You Stand Out in a Competitive Market

    Best Bridal Bouquets in Singapore

    Discover the Best Bridal Bouquets in Singapore

    From Reading to Relaxation

    From Reading to Relaxation: How a Book Pillow Can Benefit You

    Handcrafted Figurines

    Handcrafted Figurines for a Unique Gift Idea

    How Warm Up Suits Can Help Players

    How Warm Up Suits Can Help Players Perform Their Best

    Empower Your Body and Mind With Pilates in Hong Kong

    Empower Your Body and Mind With Pilates in Hong Kong

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

Importance Of Digital Marketing In 2020

by Tom Fogden
June 2, 2020 - Updated on August 12, 2021
0
Digital Marketing
Share on FacebookShare on Twitter

Marketing has always played an essential role in creating and establishing a successful business. Nowadays, companies no longer have to cough up money on expensive commercials or billboards since digital marketing has changed the game. It promotes businesses through digital mediums while creating many exciting opportunities for small firms.

In 2020, there are approximately 4.6 billion internet users worldwide. By seeing this drastic growth, many companies are upgrading themselves by leveraging technology. After all, versatile products and unique services are not enough; you have to bring the essence of digitalization to succeed. Are you wondering where to start with your digital marketing strategy? We have everything ready for you, so look below and see how digital marketing is essential in 2020.

Targeted Marketing Approach – Email Marketing

When running a television advertisement, you are assuming that your target audience will watch the ad. Now, it is time for a more targeted approach to preparing strategies based on results rather than general assumptions. Digitalization makes room from email marketing, allowing you to deliver your brand message directly to the audience through emails.

Indeed, you have to build an email list by creating lead magnets, requiring some effort. They can work like magic if you offer people something valuable in return for their email addresses. It could be a signup discount, free shipping, subscription to the newsletter, or anything pertinent to your business’s nature. It will direct you towards people who have an interest in your product offerings. Thus, understand the benefits of building an email list and kickoff your digital campaign by creating an uproar in the online world.

Easy Access to Customers

Every business wants more and more customers. You might have a physical store in one corner of the city, giving you access to target people in that locality. Surprisingly, this is not how things work in digital marketing. You put forward your brand on a global forum, which gives you access to target people from anywhere in the world.

Thus, digitalization is breaking all regional boundaries, giving you access to billions of customers. Moreover, in 2020, people are relying on the internet to make purchases while actively engaging in online shopping. Your absence of digital forums can push your customers to switch to substitutes. Therefore, to keep up with the competition, digital presence is the key.

Access to Data-Driven Advertisement

Previously, marketing was more like one-way communication, 2020 is giving power in the hands of customers. Digital forums are allowing them to reach brands, provide feedback, and share reviews about their experience. Likewise, brands also have the opportunity to initiate highly targeted advertisement campaigns.

It allows you to collect data from online consumers and devise strategies that align with their interests. Hence, you can establish a consumer-driven marketing campaign, catering to the needs of audiences. This type of advertisement has shown the highest conversion rates if you notice the stats, boosting sales and returns for your business.

Use of Chatbots

The world is moving towards more tech-savvy practices by opening doors for automation. Employees and workers are being utilized for their technical and competent skills instead of sprouting time on repetitive tasks. Surprisingly, this becomes possible with the help of chatbots driven by artificial intelligence. You no longer need customer representatives since chatbots communicate with people as a human does.

They assist customers with their purchase decisions, helping them find the products they want. Similarly, it directs customers towards a specific page while using verbal interactions to answer questions in real-time. Unlike humans, chatbots don’t need breaks, nor are they moody, which means customers won’t complain about bad customer service.

Honestly, it is not worth missing out on these innovative tech solutions that can help your business climb the stairs of success quickly.

Affordable Marketing Practices

Running a business is no easy feat, and most of the startups face financial crunches in their initial years. At the same time, skipping on marketing is out of the question because there is no point in running a business if people don’t know about it. Technology is coming to your rescue by providing you with digital solutions that are pocket friendly. You can create a business page on any social forum without spending a penny, while you have to spend a little on building a virtual store. Affordable costs and whopping benefits don’t leave any reason to skimp on digital marketing.

Increased Personalization

Brands are witnessing customer-centered marketing while working with the policy of customer is the king. Therefore, you need to provide your customers with an impeccable experience, allowing them to develop a connection with your brand. Digital marketing brings forward personalization, offering more than greeting customers with their first name.

It gives analytical powers to recognize trends and customer’s choices. If we talk about Netflix, it offers ‘suggestions for you’ and ‘98% match’; this is personalization. It looks at your previous history, develops your profile, and give recommendations for shows you may like. This is the future of digital marketing, having the potential to drive sales like magic for companies.

Conclusion

You must be living on the moon if you are unaware of digital marketing practices. It has become a norm today because everyone enjoys the comfort of getting things delivered at their doorsteps. These forums are not limited to industries; you can order a car, fridge, and food by tapping your fingers on the screen. Therefore, look above to understand the importance of digital marketing and get started.

Tags: Digital Marketing
Tom Fogden

Tom Fogden

Tom Fogden is a writer for Twollow with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.

Related Posts

Bangkok SEO Services
Marketing

Tap Into the Power of Bangkok SEO Services

Welcome to Bangkok SEO Agency!  We provide comprehensive search engine optimization (SEO) services in the vibrant and bustling city of...

by Tom Fogden
March 11, 2023 - Updated on March 13, 2023
Everything You Need to Know About Legal Marketing
Marketing

Everything You Need to Know About Legal Marketing

Marketing is a top priority for every law firm, whether it’s a large or small business. Promoting your law firm...

by John Morris
March 3, 2023
SEO Is a Game-Changer
Marketing

Why SEO Is a Game-Changer for Your Start-Up

Digital marketing has become a necessity for any business in this digital age. When you are just starting out your...

by Tom Fogden
March 1, 2023
How You Can Improve Your Customer Experience Using Insights
Marketing

How You Can Improve Your Customer Experience Using Insights

36% of companies say they compete mainly based on customer experience. In order to improve your customer experience, you need...

by John Morris
February 23, 2023

Recommended

Car Accident

Getting The Most Money Out of A Car Accident -Your Legal Guide!

March 23, 2023
Businesswoman Looking At Financial Report

How to Ensure Financial Health of a Company

March 23, 2023
Edibon Automotive Mechanical Teachings

Enhance Engineering Skills with Edibon Automotive Mechanical Teachings

March 23, 2023

Who We Are

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

  • Facebook

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
  • Damon Salvatore Rule 34: Everything You Need To Know 
    Damon Salvatore Rule 34: Everything You Need To Know 
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
  • A Tooth Implant in Singapore is a Smile Makeover Without Breaking the Bank
    A Tooth Implant in Singapore is a Smile Makeover Without Breaking the Bank
Car Accident

Getting The Most Money Out of A Car Accident -Your Legal Guide!

March 23, 2023
Businesswoman Looking At Financial Report

How to Ensure Financial Health of a Company

March 23, 2023
Edibon Automotive Mechanical Teachings

Enhance Engineering Skills with Edibon Automotive Mechanical Teachings

March 23, 2023
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security