It is impossible to ignore the power of social media platforms when formulating a marketing strategy and Twitter can be a powerful communication channel if you get your messaging right.
How do you put together a viable and effective Twitter marketing strategy?
Here is a step-by-step guide to help you create a winning strategy.
Give your Twitter profile a tweak
The best place to start would be to run an audit of your Twitter account so that you can evaluate what works for you and what doesn’t.
Use the analytical tools at your disposal to see which Tweets perform the best and to get a clear picture of what sort of content gets a good level of attention.
Once you have audited your Twitter profile you will be able to make some useful tweaks so that you can focus on getting your message seen by as many people as possible.
Stay on brand with your Twitter voice
The next step is to work on making sure that your brand voice is recognizable across all social media platforms, including Twitter.
A level of authenticity and consistency helps you maintain and grow a core audience. It is all too easy to try and emulate current trends to try and win a few more audience members. However, it is better to stay on brand with your messaging in the long run.
Embrace the power of hashtags
It has been shown that Tweets that have hashtags tend to get about twice the level of engagement as those without one.
Use hashtags sensibly and you will find that it is a great way to get extra exposure with a carefully crafted marketing message and strategy.
Prepare to pay for a quicker way to expand your reach
It is great to grow your audience organically but there is also nothing wrong with incorporating Twitter ads in your overall marketing strategy.
Promoted Tweets allow you the chance to expand your reach at a faster rate. They also make it easier for people to discover your profile.
Schedule your Tweets
Using Twitter successfully is often about getting your timing right. Knowing the right time to Tweet will help you to maintain a regular flow and ensure a consistent messaging strategy.
Once you know the best time to Tweet each day and what sort of frequency works best, schedule future Tweets ahead so that you can publish for maximum impact.
Make the most of your opportunity to engage
It should always be remembered that Twitter is fundamentally about creating an effective two-way channel of communication.
Your aim should be to use content that encourages audience engagement. When you get that engagement, it is essential that you respond promptly.
Set milestones and goals
To get the most out of your Twitter marketing strategy you need to create and monitor a series of measurable goals that track your progress and allow you to gauge the level of success you are achieving.
Some of the goals you need to focus on include targeting a minimum level of lead generation each month and measuring how your efforts are translating into higher levels of website traffic.
Twitter is a platform that should be considered integral to your marketing strategy. Make the most of what it has to offer by having a plan of action.