The outcome of using a cloud-based CRM for real estate sector can be truly fabulous. You could be still tracking your sales manually. Are you following up the quotes manually or have deployed an automated system? What is the technique you use for managing your historical data? Do you have any lessons from it? The use of cloud-based CRM software can be extremely handy for a real estate agent. It can do several things to reduce the workload of the agents and also creates a favorable impression of the business as far as the clients are concerned.
Cloud computing technology offers immense opportunities for the real estate sector and it should be a top priority. Today, 80 percent of the top players in the real estate space have deployed some form of cloud computing. While the use of the technology will be definitely improved in these organizations, other businesses can also follow their footsteps and realize how beneficial the cloud technology is.
You will agree that the real estate is primarily a relationship-oriented space and as such, there is a focus on collaboration, client service, sales, and marketing. In fact, if you think about it deeply, real estate basically is a kind of mobile business. Most of the business activities pertaining to the real estate sector take place outside the traditional office premises.
All such attributes make it an ideal fit for implementing cloud computing solutions. In fact, today, real estate businesses depend on file sharing, email, web hosting, mobile applications, and data storage. All these activities can be performed in the best possible manner in the cloud.
Improve your relationships
When a CRM that is based on cloud computing offers the right set of benefits for the real estate agents, it makes the task of client tracking and projects much simpler. Rather than manually preparing a to-do list, scrolling through a huge spreadsheet or using a calendar, a real estate agent can see the relevant information, which will be useful for them to plan and implement their plans effectively.
When a real estate agent implements cloud-based real estate CRM solution, they can delegate their tasks, share calendars with their team members to automate the sales management activities and processes, and set a reminder to do follow up with their clients in the future.
Increase mobility for the professionals
Thanks to cloud computing, today real estate businesses are able to move their office completely online, ensuring that the productivity of their professionals goes up always. It enables these professionals to work using any type of device, work from any place, thus making everyone’s life simple. If a real estate agent uses the cloud-based CRM, they will be able to access a synced calendar and address book and can say in touch with their business contacts, clients, and office.
In case, they are at a property with one of their clients, it is convenient to extract relevant property information or highlight comparable choices using street-view maps or virtual tours from a tablet or a smartphone. Use of cloud not only makes processes simple, it creates a great impression from the client standpoint. Plus, a real estate agent can close a deal faster and more frequently.
Marketing and lead management
There is no dearth of cloud solutions to do marketing and lead management. These solutions can be absolutely priceless for the real estate space. They can be used by real estate professionals to capture leads and track the magnitude of success as far as communication automation and marketing efforts are concerned.
Email marketing is a popular cloud service for real estate space. You will come across several 3rd party cloud-based email solutions, which are simple to use, cost-effective and dependable, insightful, and customizable. All these stats can deliver leads for a real estate business thus making it simpler for their team to gain new clients.
Till recently, marketing communication only constituted of face-to-face communication, magazines, direct mail, and other backdated techniques such as cold calling. Real estate businesses can take leverage of these recent cloud-based solutions and respond to queries faster while enhancing their credibility.
Customer Relationship Management for cloud
CRM or Customer Relationship Management is a form of cloud platform that enables a real estate business to capture and access useful information about existing and potential clients. It also enables interactions between a business and its customers. Another key function of a CRM system is to manage an increasing number of connections in an expanding business.
A CRM tool also offers interesting insights into the progress made by the workforce of a company and the progress made by them. Real estate agents can track leads, properties, lease expirations, sales, referrals and much more with the help of a cloud-based CRM solution. Organizations can also integrate their existing software applications into this new CRM platform such as storage or marketing software, thus making it simpler to find all the files in a single location or compile contact lists.
A cloud based CRM also helps the team members of a real estate business to collaborate with clients makes information and documentation available to clients, as well as, collects rich insights, which can help in business improvement.