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3 Ways Product Lifecycle Management Can Help Your Fashion Brand Succeed

by Muhammad Irfan Bajwa
October 25, 2019 - Updated on August 12, 2021
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product lifecycle management for fashion brand
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In the complex global world of the fashion industry, Product Lifecycle Management, retail PLM, is needed in a fashion business today. The use of software to help manage the number of SKUs as well as sourcing and suppliers can be of help to those in the retail fashion industry.

Ways in which Product Lifecycle Management Can Help

#1. Increase Product Introduction Success

Retail PLM was constructed and implemented with fashion brands and retailers in mind. It can help when new products are introduced to an ever-expanding market. With brands in front of the public every day, there is pressure to get exciting new products out there; failing to do so may impact your bottom line.

Bringing products in front of the consumer is one of the goals of the fashion industry today. Trends are continually changing, while the consumer is looking to see exciting new and unique products.

In yesterday’s world, haute couture was the standard; today, trendy, up-and-coming brands, as well as streetwear and prêt-à-porter, are in vogue. People want fashion that is sustainable and can be traced to assure that manufacturers operate in an environmentally-friendly manner. Once you have developed an efficient quality system, you shouldn’t be worried about the state in which your products are taken to your clients. Any further PSI will be passed hassle-free. In this jonble.com‘s introduction, you will know in-depth about the whole stock and shipment operation

Increasing the number of retail channels is also made easier with Product Lifecycle Management.

#2. Boost Product Innovation

You need to keep up with new ideas and trends in fashion and technology to help your brand evolve and succeed. Features, such as the Adobe® Illustrator Connect tool, enable collaboration that can streamline across multiple digital environments. Line planning and product design, as well as sourcing, are influenced by technology and the best of Silicon Valley to create innovative fashion that keeps up with today’s needs.

Product development can be facilitated when all facets can be deployed quickly and smoothly. Production and retail teams are able to access information easily, leading to products that are truer to the vision of the company and the needs of the consumer.

#3. Manage More SKUs

In a fast-paced global market, it is vital to keep track of your SKUs. Finding the right products through vast amounts of digital and physical samples of materials, trims, colors, and styles can be very time consuming and difficult for creative teams. With Artificial Intelligence-enabled image recognition, designers can access if similar items have been previously done and find suppliers who may have fabric that is a close match.

With an increasing number of SKUs, it’s crucial not to forget supplier auditing, safety regulations, and packaging requirements, as well as maintaining the high-quality customers expect. The software can help with giving more information regarding when products need to be re-tested as regulations change, set expiry reminders, and maintain up-to-date documentation for each SKU.

This makes managing a large number of SKUs easier and more timely; a quality management module can help keep a company on the right side of the law when it comes to being a brand that meets the standards.

Final Thought

Digital Product Lifecycle Management can help your fashion brand succeed in an ever-expanding global market, as new fashion trends change every day. When consumer expectations change, you will need to make sure that you keep up.

Tags: plmproduct lifecycle managementproduct lifecycle management for your brandretail plm
Muhammad Irfan Bajwa

Muhammad Irfan Bajwa

Irfan Bajwa is an emerging business enthusiast and passionate blogger and writer on a versatile level.

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