When it comes to marketing, gone are the days wherein we only rely on traditional methods like print or TV ads. These days, most of our activities are done online. This includes communicating with our friends or searching for something entertaining. And because there are over 7 billion active Internet users in the world, businesses take advantage of this opportunity to use the Internet as a marketing platform.
But it’s not that easy to stand out online. Note that you’re competing with an estimated 1.7 billion websites existing on the Internet. Without applying the right techniques, your business’s website could slowly be pushed further away in the search results. Businesses hire at least one digital marketing manager to ensure their presence in the online world remains robust.
What Is the Role of a Digital Manager?
A digital marketing manager is one who is responsible for coming up with different marketing campaigns to be used online. Of course, brand awareness is their main goal. Their efforts should ensure that a business’s products and services will be known by people. Part of their duty is to also make sure that the business’s website will drive in more traffic and acquire more customers.
As full-time marketing managers, they should be knowledgeable in different digital marketing categories. And because digital marketing is constantly evolving, a marketing manager should always be updated with what’s latest. Plus, they should be adept at using new digital technologies and Web analytics tools. This ensures better optimization of all the marketing campaigns they handle.
Aspiring to Be a Digital Marketing Manager?
Searching for companies hiring marketing managers? Before doing that, you have to ensure that you have a certain set of expertise to handle this kind of job. Let’s take a look at some of the skills needed if you want to be a part of the digital marketing industry.
Part of your job description is to manage a team of digital marketers. Thus, you need to carry strong leadership skills. You should have the ability to communicate effectively to your team to ensure every detail of the digital marketing campaign will be done accordingly. You should also initiate setting up goals and procedures that your team can follow.
One of the elements for a business to grow is to make a sale. As a marketing manager, you should have a clear understanding of the entire sales funnel. It’s important to know every stage customers go through the sales process so you can identify your business’s strengths and weaknesses. This will help you determine which marketing tool or business model will work best for the company.
To understand your target market further, you will need to have an understanding of how to use data analytics tools and interpret their results. These tools are modern software that collects data from different online interactions of your audience. You should know how to analyze data using these tools so you can formulate appropriate marketing strategies that will help your company grow.
According to the Global State of Digital 2021 research by Hootsuite, there are already 4.2 billion social media users around the globe. And because of the Covid-19 situation and the protocol of staying at home, more people had discovered the entertainment social media brings.
In fact, social media platforms have experienced a 13.2% increase in users compared to the previous year’s growth. A good digital marketing manager should be aware of the power of social media and how it can help businesses grow. They should be able to apply diverse tactics in various social media platforms. Most likely, you’ll need to work with social media specialists and oversee the outcome of each campaign.
Search Engine Optimization or more commonly known as SEO involves a series of processes that aim for a website to earn targeted traffic from the organic search engine results. As we all know, the Internet is already populated with billions of websites.
So, if your company’s website is not well-optimized, you are losing your chance to connect to people who can become your potential customers. Companies hire those who are experts in SEO jobs so their online presence will remain robust. Digital marketing managers should understand SEO well enough so they can communicate details not only to their team but also to their clients.
No matter how experienced you are in the field, there will always be challenges when it comes to applying digital marketing strategies. However, you should always be ready to have an alternate approach should any issue arise. Be prepared to search and come up with unique solutions to problems.
As previously mentioned, there will always be something new when it comes to digital marketing. You may possess specific knowledge when you were applying for entry-level marketing jobs in the past. But today, as you pursue being a manager, your previous familiarity with digital marketing may already be insufficient.
The ticket to being a successful digital marketing manager is to continuously immerse yourself through learning. This means you have to keep up with multiple digital marketing trends. Make time to attend classes or seminars so you can further enrich your insight into digital marketing.
How to Make It to the Top of Your Digital Marketing Career
Perhaps you’re already working in the digital marketing industry and desiring a higher position. The good news is that anything is possible if you work hard for it. First off, invest in refining your skillset. Remember that learning doesn’t stop just because you’ve already graduated with a certain degree. Also, be in the loop with the upcoming trends and technologies in the field.
Apply your digital marketing knowledge by establishing an online presence for yourself. In this way, you get to practice your skills and also make yourself more visible to potential employers. Use social media pages to share posts and create a solid following. This tactic can help you attract industry experts better.
Being a digital marketing manager doesn’t always mean that you’re just overseeing things. You should be open to trying out new things or even the smallest tasks just so you could learn something different. Also, be willing to receive feedback on your work as this will make you better. Now go out there and be the very best you can be in the world of digital marketing!
For detailed insight, check earned media examples.