SEO is an ever-evolving process. What worked in 2020 may not work in 2022. The global pandemic affected not just the physical world but the online one as well. As more people flocked to the internet, search engines adjusted to the influx of queries.
Companies rely on effective search engine optimization to guide internet users to their websites. They further rely on content creators to apply SEO to the unique and relevant content they create for the site.
What are some of the changes in SEO that content creators need to watch for in 2022?
Intent Matters
Too often, content creators get caught up in search engine algorithms and not keywords. In worst-case scenarios, a website’s content is stuffed with keywords that the content itself is unreadable.
2022 is trending toward content that will please both users and search engines. The most popular search engine, Google, has made progress in understanding the intent behind creating the content.
Experts suggest that search engine ranking will soon look beyond keywords and focus on intentions. In the meantime, relevant keywords are still the foundation of good SEO.
Unique Images Vs. Stock Images
Not every company or blogger has the funds to pay to use professional photos on their website. However, visuals are a huge reason why internet users read articles, purchase services, or simply browse the internet.
The importance of photos on websites is the main reason why free stock image sites rose to such popularity. But their time in the spotlight is dwindling. Why?
SEO trends in 2020 indicate that search engines may soon reward sites that use original photos instead of stock images. Due to the ease of finding free photos, many websites across the internet inadvertently have the same images.
More Automation
The reliance on software to audit and analyze SEO data is already on the rise in 2022. As the automation process continues, will AI analysis replace SEO pros entirely? Despite what sci-fi movies say, it’s not likely. At least not in our lifetime.
According to experts on the subject, artificial intelligence can’t meet search engine requirements. However, experts do suggest content automation is at the forefront of SEO trends.
Combating Misinformation
Misinformation in the media has been a hot topic in the last few years. False information is also readily spread online. Research shows that almost 100% of global internet users agree that fake news is a problem.
Search engines such as Google are taking action and implementing changes to combat misinformation.
One of those changes is prioritizing search engine results that are fact-based. Another focus is SERPs with localized content.
Almost 300,000 new websites are created daily, in addition to the 1 BILLION sites already in use. That’s a lot of sites for internet users to navigate. SEO helps guide users to specific sites. But it’s up to content creators to keep them there instead of clicking over a competitor’s site.
Keeping up with the SEO trends of 2022 will increase that likelihood. You can check out First Rank on seo for service based businesses.
