Becoming a cannabis professional takes time and money. It is no different than any other industry that is growing at a fast pace. If you consider yourself a bullpreneur, then cannabis is a viable way to create passive income. A college diploma isn’t necessary to understand the ins and outs of selling cannabis. But a keen business sense will get you far while also keeping you ahead of the game. You will need to do plenty of research and have a full business plan set out before starting your business; planning everything from your business name to the marijuana packaging, the relevant licenses or permits, to your target market, and more.
Don’t Rely On Old Knowledge
You can’t use the information from your old job and expect the same results when starting in the cannabis industry. Trying to sculpt the success of old business and expecting the same results will only lead to failure. Likewise, your experience working in the customer service industry will not fully translate to becoming a cannabis manager. Even someone with years of sales experience will have trouble pushing cannabis in the right sectors.
Combine your old work experience with hours of new research and data. This is the best way to learn about the industry without suffering from some of the most common pitfalls of a new cannabis business. Mistakes will still be made, but all of the most lethal ones can be avoided.
What Are The Logistics?
Learning the ins and outs of cannabis logistics will be the backbone of your business. There will be a ton of moving parts, so finding the right amount of coordination and success falls squarely on your shoulders. Your plans should always include a year-end strategy that transitions smoothly into a new phase. Make sure to include situations where you end the year in the red. There should always be a plan, no matter what shape the company is in.
There are no industries where ‘winging it’ is a good idea. Cannabis is especially volatile and can damage both your bank and reputation. Understanding local laws in relation to advertising and selling should be a priority. There should never be any guesswork involved when handling a cannabis business.
Work On Customer Retention
Before entering the cannabis industry, take a strong look at the target market. Do you already have customers lined up? With the cannabis industry, you have to go to the customers, not the other way around. It is unlikely that a business or individual will pursue your services without an established rapport.
Before your business gets off of the ground, you should already have a list of customers waiting on orders. Doing this will also avoid early supply and demand issues that plague many new cannabis ventures. With customer retention, the economics of the business will stay consistent through multiple quarters. It allows you to dictate how and when a business grows without it getting out of bounds.
The legalization of cannabis has changed the way it is distributed and sold in multiple territories. What hasn’t changed is the importance of business knowledge and customer service. Pay attention to the details to keep the business growing at a steady rate.