Virtually all businesses need websites. That’s just a fact of life in the modern era. If you own or operate a company and have a website for it, you should understand that it is probably the first place a person will go if they want to learn about your products and services.
Consequently, the impact your website makes goes a long way. If someone visits your site and is not impressed by what they see, they’re likely to go with one of your competitors. To give an example, let’s suppose you run a law firm and are trying to expand your reach. Marketing a law firm usually begins with a well-designed and clear website. If your audience is unable to navigate through your official website, they are likely to find another representative despite your experience and specialization.
This raises the question of how you want your site to look. Many web designers utilize WordPress because it’s relatively easy to use for professional-looking website creation.
Those who use WordPress are often tempted to use free templates, though. Is that the smartest idea? It’s a valid question and one that we’ll explore right now.
What’s Wrong with Free Templates?
It’s a simple matter to hire web development companies who can create a site for your business. If they do, they will likely use either WordPress or Wix. Those are by far the two most popular website-creation platforms.
They are both intuitive, but most site designers love WordPress because it comes with so many free themes. There are dozens of them, and the developer might show you a few options if they want some feedback from you regarding how you want your company’s website to look.
Some of these choices might appeal to you, but there’s a potential issue with these templates. They’re free, but they also look similar to what others in your niche are doing. One of the free choices you pick might look decidedly ordinary. It won’t stand out from the crowd at all.
What’s the Alternative?
The alternative to a free WordPress website template is to pay for one. That will cost you some money you might have allocated for your marketing or other purposes. However, if you don’t use a free template and pay for one instead, you’re likely to end up with a website that doesn’t look similar to that of your competitors.
Is It Worth It?
That brings up the dilemma of whether paying more for a WordPress site template is worth it. That’s a question each business owner will have to ask themselves.
How much money you’ve got to spend on your site will probably come into play. Say you’ve started a company on a shoestring budget. You may have no choice but to use a free template if you don’t have any more cash to put toward a more unique-looking site at the moment.
Maybe you have plenty of money. Perhaps you got a hefty bank loan for your new business, or you have some investors providing you with a cash infusion. If so, you probably won’t have any problem giving your web developer more money to buy a unique-looking WordPress theme.
You’ll need to consider the matter carefully before you decide how best to proceed.