As one of the most powerful tools for product and service promotion, explainer videos are at the hot spot of marketers’ and CEOs’ attention. In the first stage, they try to get a comprehensive answer to the question «what are explainer videos?». In the second stage, when they get the understanding, they conclude that it is a versatile tool able to solve a wide range of tasks. And the variety of explainer video types multiplies this versatility.
The essence of the tool is to concisely describe and present a product or service using captivating visual and sound effects. Being dynamic and brief such videos deliver main marketing messages to the audience and provoke customers or prospects to actions like purchasing or subscribing for a free trial, etc.
Nowadays many entrepreneurs are looking for opportunities to present their ideas to investors and boost with a startup. For this purpose, we can recommend considering video for a startup as an available way to deliver the value of your potential startup to investors over the world.
We are going to briefly make you acquainted with the main types of such videos disclosing the reasons for their efficiency.
An animated explainer video works great for presenting intangible products or services like software, medical treatment, or complicated technology. It allows the unveiling of peculiarities and focuses on the features which can’t be shown in a live-action video.
Moreover, the animation is much more flexible and you will be able to accommodate and implement in the animated video any potential future changes in the product’s features.
This type is a traditional animation that supposes creating characters, background, and storyboard in two dimensions. The major part of the work takes drawing of the thousands of sketches which then are consequently shot. What finally turns out to be a dynamic cartoon.
This type is much more expensive than 2D as it is about making objects in a digital environment make them rotate and move in three dimensions.
The tool is extremely powerful for presenting the things which are hidden from common observation. That can be an organ of the human body or a high-tech product that still is in development.
Motion Graphics make the still graphics move via animation, visual effects, and different cinematic tools. They can be either story-based and use characters or just operate with some abstracts — shapes, text, logos, etc.
Have ever seen the characters from a photo made move? Well, this is a motion design.
Whiteboard animation is moving hand-drawn characters across the whiteboard. The whole process is filmed and then cut so that there is no visible hand moving the characters.
This option demands a strong script and professional painters. Otherwise, it may look clumsy and senseless.
This one explains a product or service by employing real people. Using real people help to obtain an emotional connection with viewers and it is a great choice for people-oriented products or services.
It is said that producing an animation takes fewer costs than producing a live-action video. It is not a constant fact. Many factors can influence the cost of video creation.
Screencast displays the way a website or application works by simply showing the imagery of a screen with the pages or dashboard respectively. In other words, it is showing viewers the pics of that how someone sees the work of a web page or application presenting their functionality.
This is great for creating tutorials and demonstrating features of an IT product, which allows for avoiding reading dozens of printed texts.
Which type to choose?
Using each of the presented types can be beneficial. But, to pick the ones that match you the most you need to analyze at least three points — your brand personality, marketing goals, and target audience
You may consider the explainer video templates by Explain Ninja
The type you choose should be consistent with these factors. As the result you need customers to be hooked by the video.