Twollow
  • Tech
    internet provider

    Bravo Telecom: How Montreal’s Internet Providers Ensure Resilient Telecom Services

    How Does OCR Technology Ease Data Entry Work

    How Does OCR Technology Ease Data Entry Work?

    Social Media APIs

    Harnessing Social Media APIs to Unlock the Power of Digital Connections

    medical call center

    Essential Tips to Improve Engagement for Private Podcasts

    How to Transfer Photos From iPhone to Mac Without USB

    6 Ways How to Transfer Photos From iPhone to Mac Without USB

    Best Camera Accessories You Should Get

    Best Camera Accessories You Should Get

    AC filter

    4 reasons to change your AC filters regularly

    HOS ELD Mandate

    What is an ELD? What is a HOS ELD Mandate? 

    UX designers

    Which Tech Career is Right for You?

  • Apps
    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

    How To Make Glass In Little Alchemy

    How To Make Glass In Little Alchemy?

  • How To
    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

  • Business
    • All
    • Finance
    Invest In Precious Metals

    Understanding Payment Challenges in the Produce Industry

    Ecommerce Platform for Your Business

    How to Choose the Right Ecommerce Platform for Your Business

    Successful Online Business

    What Are The Basic Requirements For A Successful Online Business?

    bitcoin

    Experience the Convenience of a Bitcoin Wallet App!‍

    Close up of a young woman working from home

    The Benefits of RMM Software for IT Managed Services

    Physical Gold

    Can You Hold Physical Gold in an IRA?

    Resources To Help Black-Owned Small Businesses

    5 Resources To Help Black-Owned Small Businesses

    Tips to Keep Your Chicago Business Secure

    Tips to Keep Your Chicago Business Secure

    right web development team

    How to Build the Right Web Development Team for the Next Project?

  • Marketing
    Key Tips for Creating a Strong Brand for your Business

    15 Key Tips for Creating a Strong Brand for your Business

    Strategies for Surviving the Ups and Downs of the Market

    Strategies for Surviving the Ups and Downs of the Market!

    Types of Content to Post on Instagram

    Types of Content to Post on Instagram

    SMM Panel

    Why Groom Insta is the Best SMM Panel Worldwide for Social Media Marketers

    How Technology Helps Companies Sales Department

    How Technology Helps Companies Sales Department

    Free Templates

    The Trap of Free Templates: Are Cookie-Cutter WordPress Websites Really Enough?

    Create a Twitter Marketing Strategy

    Get Seen: A 7-Step Plan on How to Create a Twitter Marketing Strategy

    How to Successfully Market a Medical Device

    How to Successfully Market a Medical Device

    video making

    How to use Stock Videos in Commercial Projects?

  • General
    Taupe Color

    How To Use Taupe Color And Why You Need It Now

    Construction Management

    The Nitty Gritty of Construction Management: What You Need to Know Before Applying

    What Is Early Interceptive Orthodontic Treatment

    What Is Early Interceptive Orthodontic Treatment

    Unblocked Games WTF

    Unblocked Games WTF – Slope, Drift Hunters, Minecraft and 1v1 lol

    Yamaha Motorcycle OEM Engine Parts

    3 Key Yamaha Motorcycle OEM Engine Parts

    lawsuit against Tylenol

    The class action lawsuit against Tylenol

    wearing motorcycle jacket while riding

    5 Types Of Motorcycle Jackets For Riding

    AI

    5 Benefits of Intelligent Construction Sequencing

    people in the world are on the edge of hunger

    47 million people in the world are on the edge of hunger

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
  • Tech
    internet provider

    Bravo Telecom: How Montreal’s Internet Providers Ensure Resilient Telecom Services

    How Does OCR Technology Ease Data Entry Work

    How Does OCR Technology Ease Data Entry Work?

    Social Media APIs

    Harnessing Social Media APIs to Unlock the Power of Digital Connections

    medical call center

    Essential Tips to Improve Engagement for Private Podcasts

    How to Transfer Photos From iPhone to Mac Without USB

    6 Ways How to Transfer Photos From iPhone to Mac Without USB

    Best Camera Accessories You Should Get

    Best Camera Accessories You Should Get

    AC filter

    4 reasons to change your AC filters regularly

    HOS ELD Mandate

    What is an ELD? What is a HOS ELD Mandate? 

    UX designers

    Which Tech Career is Right for You?

  • Apps
    Why Should You Buy Views for Instagram

    Why Should You Buy Views for Instagram | Top Advantages

    News Mobile App

    Best Practices For Creating Engaging News Mobile App

    app development

    InsiderTech No:1 Web Application Development

    Efficient Hosting Solutions

    Why Businesses Should Use Highly Efficient Hosting Solutions for Their Sites

    How To Build Android Apps With Node JS Using Android JS

    How To Build Android Apps With Node JS Using Android JS

    Is Powerapps Service The Future Of App Development?

    How To Make Night In Little Alchemy

    How To Make Night In Little Alchemy?

    How To Make Light In Little Alchemy

    How To Make Light In Little Alchemy?

    How To Make Glass In Little Alchemy

    How To Make Glass In Little Alchemy?

  • How To
    unit trusts

    How to Invest in Singapore Unit Trusts

    How To Unlock All Gun Skins in free Fire With Lulubox

    How To Unlock All Gun Skins in free Fire With Lulubox

    solar panels

    Common Solar Panel Concerns and How to Deal With Them

    imei number

    How to Check IMEI Number?

    bong

    How do you manufacture a bong?

    Central heating

    DIY Guide: How To Install A Designer Radiator

    website

    Things That Might Be Wrong With Your Website And How To Fix Them

    design a business logo

    How to Design a Successful Business Logo

    How Live Streaming works

    How Live Streaming works – Everything You Need to Know

  • Business
    • All
    • Finance
    Invest In Precious Metals

    Understanding Payment Challenges in the Produce Industry

    Ecommerce Platform for Your Business

    How to Choose the Right Ecommerce Platform for Your Business

    Successful Online Business

    What Are The Basic Requirements For A Successful Online Business?

    bitcoin

    Experience the Convenience of a Bitcoin Wallet App!‍

    Close up of a young woman working from home

    The Benefits of RMM Software for IT Managed Services

    Physical Gold

    Can You Hold Physical Gold in an IRA?

    Resources To Help Black-Owned Small Businesses

    5 Resources To Help Black-Owned Small Businesses

    Tips to Keep Your Chicago Business Secure

    Tips to Keep Your Chicago Business Secure

    right web development team

    How to Build the Right Web Development Team for the Next Project?

  • Marketing
    Key Tips for Creating a Strong Brand for your Business

    15 Key Tips for Creating a Strong Brand for your Business

    Strategies for Surviving the Ups and Downs of the Market

    Strategies for Surviving the Ups and Downs of the Market!

    Types of Content to Post on Instagram

    Types of Content to Post on Instagram

    SMM Panel

    Why Groom Insta is the Best SMM Panel Worldwide for Social Media Marketers

    How Technology Helps Companies Sales Department

    How Technology Helps Companies Sales Department

    Free Templates

    The Trap of Free Templates: Are Cookie-Cutter WordPress Websites Really Enough?

    Create a Twitter Marketing Strategy

    Get Seen: A 7-Step Plan on How to Create a Twitter Marketing Strategy

    How to Successfully Market a Medical Device

    How to Successfully Market a Medical Device

    video making

    How to use Stock Videos in Commercial Projects?

  • General
    Taupe Color

    How To Use Taupe Color And Why You Need It Now

    Construction Management

    The Nitty Gritty of Construction Management: What You Need to Know Before Applying

    What Is Early Interceptive Orthodontic Treatment

    What Is Early Interceptive Orthodontic Treatment

    Unblocked Games WTF

    Unblocked Games WTF – Slope, Drift Hunters, Minecraft and 1v1 lol

    Yamaha Motorcycle OEM Engine Parts

    3 Key Yamaha Motorcycle OEM Engine Parts

    lawsuit against Tylenol

    The class action lawsuit against Tylenol

    wearing motorcycle jacket while riding

    5 Types Of Motorcycle Jackets For Riding

    AI

    5 Benefits of Intelligent Construction Sequencing

    people in the world are on the edge of hunger

    47 million people in the world are on the edge of hunger

  • Reviews
    Development of Cryptocurrency

    A Crypto.com Overview

    Ophthalmology eyesight examination

    Red Light Therapy Devices for Eyes: Where to Buy

    text to speech

    Best Text to Speech Converters Reviewed

    air purifier

    Where Can You Find the Best Air Cleaner Pro Reviews?

    How to Choose a Cheap Hosting

    Liquid Web Reviews: A Look At A Reliable Hosting Company

    Ionic Training

    Get Ionic Training and Improve Your Career Options

    Learning Experience

    Salesforce DX myTrailhead to Customize the Learning Experience

    Best Web Hosting Services

    10 Best Web Hosting Services 2018

    Honey Chrome Extension Review

    Honey Chrome Extension Review – Is It Scam Or Real?

  • Featured
No Result
View All Result
Twollow
No Result
View All Result

Want to Build your Brand? Use Video Content

by Haris V.
December 17, 2020 - Updated on August 23, 2021
0
Build your Brand
Share on FacebookShare on Twitter

If you plan on building your brand and increasing your sales, you need to have a solid content marketing strategy in place. Given the viral quality of video content, it is imperative to put out videos to expand your brand awareness and hammer away at your target audience.

According to statistics, 63% of businesses claim to use video marketing, out of which 82% maintain that they find video marketing to be a vital part of their marketing strategy. This is because video marketing gives you a good Return-on-Investment (ROI). Here’s why you should incorporate videos into your marketing strategy:

Your audience can consume and retain video content easily

There has been a significant decline in our attention span since the advancement of the internet, which means you should not expect your audience to read an entire blog post or report. If people want quick answers, you need to give them quick answers.

video content

One of the best ways to do that is by creating short videos to answer specific questions to the point. This is a sure-fire method to win over even your laziest prospects.

Video content works well for the algorithm

All the leading platforms like Google, Facebook, Instagram, and so on love video content. As you know, video can potentially go viral and increase your chances of retaining a visitor. In other words, your chances of ranking well on the search engine go up. In a nutshell, upload as much video content as you can to gain traction.

Want to build trust? Put out videos

Gaining your audience’s trust is incredibly important to build a brand and boost your sales. With the amount of competition out there and the number of charlatans in the market, you need to show your audience that you are a reliable brand. If you want to stay on top of the game in the long-run, trust is critical.

One of the best ways to do this is through video content. Since videos are real and humanize your brand, you stand a better chance of getting through to your viewers. Create educational, instructional, and promotional videos regularly to expand your brand. If your videos bring value to your audience, you can expect them to become loyal followers.

Videos ensure crystal clear communication

Videos serve a variety of purposes. You can create video tutorials, product launch videos, unboxing videos, and so on. Most brands tend to add a video to their landing pages. This is because videos make it vastly easy to communicate with your audience. Videos allow you to simplify complicated concepts and ideas and make them easy for the average Joe to retain.

As you do this, keep in mind that your videos need to be entertaining if you want people to watch them. Creating animated videos is an excellent way to boost your viewership since they can entertain and inform. Be sure to get yourself a free video editing software by Hippo Video.

Want to boost social shares? Use Videos

Boosting your social shares has become increasingly essential with the widespread use of social media. Since almost your entire target audience is on social media, posting content all day, you need to track your social shares if you want to expand your reach.

Until you have a solid strategy in place, you will have to experiment with different types and lengths of video content, depending on your niche, target audience, the social media platform you are using, your goals, and overall vision. You could choose from a variety of video types, including documentaries, music videos, animated videos, vlogs, and so forth. Once you figure out what works, stick to that and watch your social shares go up.

Which video trends should you follow?

You may have to get a hosting platform like Vidyard or an alternative to Vidyard by Hippo Video. Here are a few video trends to help you maximize your brand awareness:

Focus on storytelling

Your audience has a ton of options for content and information. They can look up a variety of sources for facts, stats, and so on. However, great stories that reek of emotion are not as common, which is why the brands that churn out excellent stories are able to hook a lot of viewers.

While the information you provide itself is important, you need to create stories that inspire emotion if you want your viewer to revisit you.

Go live every once in a while

Sure, vlogs, IGTV videos, webinars, and so forth can do the trick. However, you need to engage your audience every once in a while. The best way to do this is face-to-face and interacting with them in real-time. You can take their questions, reply to comments, address issues, promote your product, make announcements, and much more.

If you are looking for feedback, new ideas to create content, and ways to improve your existing content, going live is crucial. Use incentives to get people to attend your live sessions.

Stay on YouTube

If you create a ton of videos and want to market your brand, YouTube is the place to go. YouTube is the hub for video creators. Unlike other platforms, YouTube allows you to monetize your videos. If you manage to meet certain conditions, you stand a chance of becoming a partner as well. However, you will need to invest in video creation and marketing and follow specific marketing practices.

Haris V.

Haris V.

Haris is the Senior Tech Editor for Twollow and a noted duck fat enthusiast. He lives in Portland, Oregon with a slightly hostile cat.

Related Posts

Key Tips for Creating a Strong Brand for your Business
Marketing

15 Key Tips for Creating a Strong Brand for your Business

In this competitive business world, it's more important than ever to have a strong and recognizable brand.  When developing your...

by John Morris
February 7, 2023
Strategies for Surviving the Ups and Downs of the Market
Marketing

Strategies for Surviving the Ups and Downs of the Market!

"Investing is most intelligent when it is most businesslike" - Benjamin Graham. Investing in the stock market without instability is...

by John Morris
February 2, 2023
Types of Content to Post on Instagram
Marketing

Types of Content to Post on Instagram

Instagram is a fast-growing social media platform. With Instagram, you can interact with people from all over the globe who...

by John Morris
January 30, 2023
SMM Panel
Marketing

Why Groom Insta is the Best SMM Panel Worldwide for Social Media Marketers

In the world of social media marketing, having a strong online presence is essential for any business looking to succeed....

by Tom Fogden
January 25, 2023

Recommended

Key Tips for Creating a Strong Brand for your Business

15 Key Tips for Creating a Strong Brand for your Business

February 7, 2023
Why Should You Buy Views for Instagram

Why Should You Buy Views for Instagram | Top Advantages

February 6, 2023
Taupe Color

How To Use Taupe Color And Why You Need It Now

February 6, 2023

Who We Are

Twollow is one of the leading tech and business blogs, that is dedicated towards updated Technology & Business news, reviews, Apps, how-to, smart tricks, and tweaks.

Follow Us

  • Facebook

Categories

  • Apps
  • Business
  • Education
  • Featured
  • Finance
  • General
  • How To
  • Marketing
  • Reviews
  • Security
  • Tech
  • Uncategorized

Top Posts & Pages

  • Damon Salvatore Rule 34: Everything You Need To Know 
    Damon Salvatore Rule 34: Everything You Need To Know 
  • Unblocked Games WTF - Slope, Drift Hunters, Minecraft and 1v1 lol
    Unblocked Games WTF - Slope, Drift Hunters, Minecraft and 1v1 lol
  • 100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
    100+ Free Premium Minecraft Accounts & Passwords (Tested 2023)
  • How to Get Free Virtual Phone Number for WhatsApp Installation
    How to Get Free Virtual Phone Number for WhatsApp Installation
Key Tips for Creating a Strong Brand for your Business

15 Key Tips for Creating a Strong Brand for your Business

February 7, 2023
Why Should You Buy Views for Instagram

Why Should You Buy Views for Instagram | Top Advantages

February 6, 2023
Taupe Color

How To Use Taupe Color And Why You Need It Now

February 6, 2023
  • About Us
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Disclaimer
  • Cookie Privacy Policy

No Result
View All Result
  • Home
  • Security