Building your brand online involves so much more than just creating a follower base and then providing that follower base with enough original content to fill their newsfeeds. Your brand should exist in the online world as an organic entity that can grow and develop, building up a following as it expands across the web.
The importance of building your brand shouldn’t be underestimated, it’s something that needs constant attention and compelling content, and trending hashtags will only take your brand’s reach so far. You need to help your followers to become invested in your brand and to truly entice a genuinely interested audience to your page; it helps to have something to offer them.
It is with this ethos of giving back to your followers that the loop giveaway aims to be a secret weapon that can boost your brand’s reach. Loop giveaways can be run with the help of a professional agency, but what exactly is a loop giveaway, and how can it help to grow your brand?
A loop giveaway is a promotion that brings together different brands and influencers on Instagram to host a giveaway where participants have the chance to win cash and prizes. The most crucial element of this giveaway is that users must follow all of the accounts that are involved in the promotion for a chance to win the prize.
The loop giveaway has received much publicity in recent months due to Kylie Jenner running one on her Instagram page last July. Jenner gave her followers the chance to win $20,000 as well as nine sought-after luxury bags; the giveaway quickly hit the stratosphere as the brands involved saw their follower numbers skyrocket in a matter of hours.
The success of the giveaway sparked a chain reaction across Instagram, and by the end of 2020, celebrities like Bella Thorne, Dababy, and Cardi B had created their own loop giveaways. So how exactly does the loop giveaway help to grow your follower base? Is it really as simple as requiring users to follow your page to win a prize? The short answer is yes; by combining the power of your following and that of other participating brands, you open your page up to a whole new audience base.
By joining forces with other brands within your industry, the loop giveaway will provide you with real followers who have a genuine interest in what your brand has to offer. This giveaway neatly sidesteps the trap of ‘a follow for a follow’ where users will join your fanbase simply to secure a follow in return. This practice offers no incentive for them to remain a part of your following once they have achieved their goal.
But the loop giveaway is built entirely around a promise that will entice followers to remain loyal to you so that you will be able to partake in future promotions. As cliché as it may sound, the loop giveaway has proven to be a win-win for brands and for the lucky followers who take home the grand prize.
There is a good reason why building your brand is considered to be an essential task; once you have secured a loyal Instagram following, your brand can truly expand its reach and grow organically.
Unlike other vague and dubious tips and hacks that promise to create instant follower growth, the loop giveaway has been tried and tested by celebrities and influencers alike and has proved itself to a reliable method for brands in building their reach and Instagram presence. If you are need assistance with loop giveaways or help with building your brand online, consider opting for social media consulting services.